Video Library
GoHighLevel Workflow and Automation Tutorials
By Marnix Geerkens. Published 2026-06-02. Updated 2026-06-02.
These tutorials teach the Workflow Builder, the engine that automates GoHighLevel. You learn triggers and actions, automatic spam management, Facebook and Instagram comment and DM automation, the chat widget trigger, and sending conversions back to the Facebook Conversions API. Workflows are how a contact moves from a new lead to a booked appointment without you touching it. Start with the builder overview, then add one automation at a time.
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All Workflows & Automation tutorials
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Watch it, then build it
Get the full platform free for 30 days
30 days, not 14Full platform, nothing held backFree community and setup help
Frequently asked questions
What is the GoHighLevel Workflow Builder?
It is the visual tool where you connect triggers to actions to automate tasks.
What is the difference between a trigger and an action?
A trigger starts a workflow. An action is a step the workflow runs.
Can GoHighLevel automate Facebook and Instagram messages?
Yes. A workflow can reply to comments and DMs on both automatically.
Can workflows send conversions back to Facebook?
Yes. A workflow action posts conversion events to the Facebook Conversions API.
Does GoHighLevel handle spam automatically?
Yes. A built-in setting can detect and filter spam submissions for you.