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Workflows & Automation

Automatically Clean and Deduplicate Contacts in GoHighLevel

By Marnix Geerkens. Published 2026-03-06. Updated 2026-06-02.

GoHighLevel's Manage Duplicates feature finds contacts that share the same name, email, or phone number and lets you merge, reject, or review them in bulk. It handles name-based duplicates that the automatic deduplication setting in Business Profile cannot catch on its own, making it useful for keeping a clean CRM without manual sorting.

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Summary. The Manage Duplicates tool in GoHighLevel identifies duplicate contacts across name, email, and phone number fields. After clicking the three-dot menu in the Contacts view and selecting Manage Duplicates, you run a search by the field type you want to check, then act on each match. Merging combines records and keeps the data from the selected master contact. Rejecting removes a pair from the duplicates list permanently so it will not appear again. The Review option lets you compare individual field values and choose which to keep before merging.

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Get the full platform free for 30 days

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Frequently asked questions

Where is the Manage Duplicates feature in GoHighLevel?

In Contacts, click the three-dot menu in the top right and select Manage Duplicates.

What does rejecting a duplicate pair do?

It removes that match from the duplicates list so it will not appear again.

How does automatic deduplication differ from Manage Duplicates?

Auto-dedup in Business Profile works on email or phone only. Manage Duplicates adds name matching.

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