FAQ
GoHighLevel FAQ
By Marnix Geerkens. Updated 2026-05-28.
In short
GoHighLevel starts at $97 per month (Starter), $297 per month (Unlimited), and $497 per month (Pro). Email, SMS, and AI usage cost extra on top of your plan. You can try the full platform free for 30 days through RocketLauncher, which is twice the standard 14-day trial. The core features are the same on all three plans; you pay more for reach and reselling rights.
These are the questions people ask most about GoHighLevel, grouped by topic. Every answer stands on its own, so you can read just the ones you need. Plans and prices are confirmed for 2026.
GoHighLevel basics
What is GoHighLevel?
GoHighLevel is an all-in-one platform for running a business. It combines a CRM, sales pipelines, funnels, websites, email and SMS marketing, calendars, automations, and AI tools in one login. It replaces the work that 14 or more separate tools usually do.
Who is GoHighLevel for?
GoHighLevel is built for marketing agencies, freelancers, coaches, consultants, and small business owners who want their CRM, marketing, and sales tools in one place. Agencies use it to manage many client accounts from a single login.
What does GoHighLevel replace?
GoHighLevel replaces a CRM, a funnel builder, a website builder, an email marketing tool, an SMS tool, a calendar and booking tool, a forms and survey tool, a reputation management tool, and a workflow automation tool. Many users drop ClickFunnels, HubSpot, Calendly, Mailchimp, and Typeform after moving over.
Is GoHighLevel a CRM?
Yes, GoHighLevel includes a full CRM with contacts, sales pipelines, opportunities, tasks, and a unified inbox. The CRM is one part of the platform, not the whole thing. It also handles funnels, websites, marketing, and automations.
What is RocketLauncher and how does it relate to GoHighLevel?
RocketLauncher is a free community and a done-for-you setup service built around GoHighLevel. It is not a separate piece of software. RocketLauncher helps you set up GoHighLevel the right way and gives you the 30-day free trial link plus a bonus pack of templates and snapshots.
Is GoHighLevel cloud based?
Yes, GoHighLevel runs in the cloud. You log in through a web browser, and there is also a mobile app. There is nothing to install on a server, and you do not need to host anything yourself.
Does GoHighLevel have a mobile app?
Yes. GoHighLevel has a mobile app for iPhone and Android. You can read and reply to messages, see your calendar, manage contacts, and run your pipeline from your phone.
Pricing and plans
How much does GoHighLevel cost?
GoHighLevel has three plans: Starter at $97 per month, Unlimited at $297 per month, and Pro at $497 per month. Email, SMS, and AI usage are billed separately on top of your plan, based on how much you send and use.
What is included in the $97 Starter plan?
The $97 Starter plan includes up to three sub-accounts, unlimited contacts and users, the full CRM, funnels, websites, calendars, email marketing, workflows, and the mobile app. It is built for solo founders and small businesses managing one to three brands.
What is included in the $297 Unlimited plan?
The $297 Unlimited plan includes everything in Starter plus unlimited sub-accounts, API access, a branded desktop app, and rebilling at cost so you can pass email, SMS, and AI charges to clients. It is the plan most agencies pick.
What is included in the $497 Pro plan?
The $497 Pro plan (also called Agency Pro) includes everything in Unlimited plus SaaS Mode, rebilling with markup, a white-label mobile app, automated sub-account provisioning through Stripe, and split testing. It lets agencies sell GoHighLevel as their own software.
What is the difference between the GoHighLevel plans?
The core features (CRM, funnels, automations, AI) are the same across all three plans. The plans differ on how many businesses you can manage and whether you can resell. Starter runs three businesses, Unlimited runs unlimited businesses, and Pro lets you sell GoHighLevel as your own branded software.
Which GoHighLevel plan should I start with?
Start with the $97 Starter plan if you run one to three businesses and want the full platform. Pick the $297 Unlimited plan if you are an agency managing many clients or want your own branded desktop app. Choose the $497 Pro plan only when you are ready to sell GoHighLevel as your own software with your own pricing.
Is there a monthly and an annual price?
Yes. You can pay GoHighLevel monthly or annually. Paying for a year up front saves about two months compared to paying monthly, so the annual price is roughly ten months of the monthly rate.
Does GoHighLevel have a setup fee?
No, GoHighLevel does not charge a setup fee. You pay the monthly or annual plan price, plus usage costs for email, SMS, and AI. There is no separate onboarding charge from the platform itself.
Can I change plans later?
Yes. You can upgrade or downgrade your GoHighLevel plan at any time from inside your account. When you change plans you are charged the prorated difference, so you only pay for what you use.
Is GoHighLevel worth the price?
GoHighLevel is worth it if it replaces several tools you already pay for. Many users were paying separately for a CRM, a funnel builder, an email tool, and a scheduling tool. If those add up to more than $97 a month, the Starter plan pays for itself.
The free trial
Is there a GoHighLevel free trial?
Yes. GoHighLevel offers a free trial. Through RocketLauncher you get a 30-day free trial, which is longer than the standard 14-day trial offered on most other links. You get full access to the platform during the trial.
How do I get the GoHighLevel 30-day free trial?
Claim the 30-day free trial through the link on RocketLauncher. The standard trial elsewhere is 14 days, so the RocketLauncher link gives you twice as long to set things up before any charge.
Why is the trial 30 days instead of 14?
The standard GoHighLevel trial is 14 days. RocketLauncher unlocked a 30-day trial for its visitors, so you get twice the time to set everything up properly before the first charge.
Do I need a credit card for the free trial?
Yes, GoHighLevel asks for a credit card to start the trial. You are not charged during the trial window. If you cancel before the trial ends, you pay nothing.
What happens when the GoHighLevel trial ends?
When the 30-day trial ends, your card is charged for the plan you chose ($97, $297, or $497 per month) unless you cancel first. Your account and everything you built stay in place once you start paying.
Can I cancel during the free trial?
Yes. You can cancel at any time during the trial from inside your GoHighLevel account. If you cancel before the trial ends, you are not charged.
Is the trial full access or limited?
The GoHighLevel free trial gives you full access to the plan you select. You can build funnels, set up automations, import contacts, and test every feature during the trial.
Why claim the trial through RocketLauncher?
You get a 30-day trial instead of the standard 14 days, plus the RocketLauncher bonus pack of templates, snapshots, and setup guides at no extra cost. The price you pay GoHighLevel afterward is exactly the same as anywhere else.
Hidden and usage costs
What are the hidden costs of GoHighLevel?
The main extra costs beyond your plan are usage based. You pay for the emails and text messages you send, and for AI features like the conversation and voice agents. These are billed on top of your $97, $297, or $497 plan based on how much you use.
How much does email cost on GoHighLevel?
Email on GoHighLevel is billed by the number of emails you send, at a small fraction of a cent each. The exact rate is set in your account. Light senders pay only a few dollars a month, while heavy senders pay more.
How much does SMS cost on GoHighLevel?
SMS on GoHighLevel is billed per text message segment, at a few cents each, plus carrier fees. The cost depends on how many texts you send and the country you send to. You top up a usage balance that the messages draw from.
How much do the AI features cost?
GoHighLevel AI features, including the conversation AI and voice AI agents, are billed by usage. You pay for the AI requests and the call minutes the agents handle. Budget for AI separately if you plan to use the agents heavily.
Do I have to pay for usage during the free trial?
You still pay for the email, SMS, and AI usage you consume during the trial, because those are pass-through costs to carriers and providers. The plan fee itself is free during the trial, but usage is charged from your usage balance.
How do I keep usage costs low?
Keep usage costs low by sending email instead of SMS where you can, cleaning your contact list so you only message engaged people, and turning on AI agents only for the conversations that need them. Usage is pay as you go, so smaller volume means a smaller bill.
Can I pass usage costs to my clients?
Yes, on the Unlimited and Pro plans. The Unlimited plan lets you rebill email, SMS, and AI usage to clients at cost. The Pro plan lets you add a markup and keep the difference.
Features and capabilities
Can I build websites and funnels in GoHighLevel?
Yes. GoHighLevel includes a drag-and-drop builder for funnels, full websites, landing pages, and forms. You do not need a separate funnel tool like ClickFunnels or a separate website builder.
Does GoHighLevel do email marketing?
Yes. GoHighLevel includes email marketing with campaigns, templates, automations, and reporting. It can replace a standalone tool like Mailchimp or ActiveCampaign for most users.
Does GoHighLevel handle SMS and text messaging?
Yes. GoHighLevel sends and receives SMS, supports two-way texting from a shared inbox, and runs SMS automations. SMS usage is billed separately from your plan.
Does GoHighLevel have a calendar and booking system?
Yes. GoHighLevel includes calendars with online booking, reminders, and round-robin scheduling for teams. It can replace a separate scheduling tool like Calendly.
What automations can GoHighLevel run?
GoHighLevel runs visual workflow automations that can send emails and texts, move contacts through pipelines, book appointments, add tags, wait for conditions, and trigger actions based on what a contact does. You build them with a drag-and-drop editor.
What are GoHighLevel AI agents?
GoHighLevel AI agents are tools that reply to leads for you. The conversation AI answers chats and texts, and the voice AI answers phone calls. They follow prompts you set up and hand off to a human when needed. AI usage is billed separately.
What is GoHighLevel Voice AI?
Voice AI is a GoHighLevel feature where an AI agent answers and makes phone calls on your behalf. It can book appointments, answer common questions, and qualify leads. You pay for the call minutes the agent handles.
What is a snapshot in GoHighLevel?
A snapshot is a saved template of an entire GoHighLevel account setup, including funnels, automations, calendars, and pipelines. You load a snapshot into a new account to get a full setup in minutes instead of building from scratch.
What is a sub-account in GoHighLevel?
A sub-account is a separate workspace inside your GoHighLevel agency account, usually for one business or client. Each sub-account has its own contacts, funnels, and settings. The Starter plan includes three, and the Unlimited and Pro plans include unlimited sub-accounts.
Does GoHighLevel do reputation management?
Yes. GoHighLevel can request reviews from your customers automatically, collect them, and show them in one dashboard. This helps businesses build up Google and Facebook reviews without chasing each customer by hand.
Can I connect GoHighLevel to other tools?
Yes. GoHighLevel connects to other tools through native integrations, webhooks, and an API on the Unlimited and Pro plans. Many users also connect it to Make.com or Zapier to link it with tools that have no native integration.
Does GoHighLevel take payments?
Yes. GoHighLevel connects to Stripe and other processors so you can take payments, sell products, run order forms, and set up subscriptions directly inside your funnels and invoices.
Agencies, white label, and SaaS Mode
What is SaaS Mode in GoHighLevel?
SaaS Mode is a Pro plan feature that lets you sell GoHighLevel as your own software under your own brand. You set your own pricing, sign clients up automatically through Stripe, and the platform looks like your product, not GoHighLevel.
Can I white label GoHighLevel?
Yes. On the Unlimited and Pro plans you can white-label GoHighLevel with your own logo and domain. The Pro plan also includes a white-label mobile app you can publish under your own name in the app stores.
What is rebilling in GoHighLevel?
Rebilling means charging your clients for the usage costs (email, SMS, AI) they run up. The Unlimited plan lets you rebill at cost. The Pro plan lets you add a markup and keep the difference as profit.
Can I resell GoHighLevel to my clients?
Yes. On the Pro plan with SaaS Mode, you can resell GoHighLevel as your own branded software, set your own prices, and keep the difference between what you pay and what you charge. This is how many agencies build recurring revenue.
How many clients can I manage in GoHighLevel?
On the Starter plan you can manage up to three sub-accounts. On the Unlimited and Pro plans you can manage an unlimited number of sub-accounts, so you can take on as many clients as you want without paying more per account.
Getting started and support
Do I need technical skills to use GoHighLevel?
No. You do not need to write code to use GoHighLevel. There is a learning curve because the platform does a lot, but the builders are drag and drop. The free RocketLauncher community has step-by-step guides in plain English.
How long does it take to set up GoHighLevel?
A basic GoHighLevel setup takes a few hours. A full setup with funnels, automations, and a calendar takes a few days to a week. Loading a ready-made snapshot cuts that down to minutes because the structure is already built.
Can I import my contacts into GoHighLevel?
Yes. You can import your existing contacts into GoHighLevel from a CSV file or through the API. You can map your fields during the import so your data lands in the right place.
Does GoHighLevel offer support?
Yes. GoHighLevel offers support through chat, email, and a help center, with priority support on higher plans. The free RocketLauncher community also has tutorials and answers from other builders.
Is RocketLauncher University free?
Yes. RocketLauncher University, the community, is free to join. It has setup guides, tutorials, and support from thousands of builders. GoHighLevel itself is a paid platform that starts at $97 per month after your free trial.
What is the RocketLauncher bonus pack?
The RocketLauncher bonus pack is a free set of templates, snapshots, scrapers, and AI prompts built over years of using GoHighLevel. You get access the moment you start your trial through a RocketLauncher link, at no extra cost.
What is RocketLauncher Pro?
RocketLauncher Pro is the premium done-for-you offer at $4,997 per year. It includes direct setup help and the full template and snapshot library. It is separate from your GoHighLevel plan, which you still pay for directly.
Where do I get setup help?
For free help, join RocketLauncher University and follow the step-by-step guides. For hands-on help, RocketLauncher Pro includes direct setup support. Both build on top of your GoHighLevel account.
Comparisons and switching
GoHighLevel vs ClickFunnels: which is better?
GoHighLevel does more than ClickFunnels for a similar price. ClickFunnels focuses on funnels and checkout. GoHighLevel includes funnels plus a full CRM, email and SMS marketing, calendars, and automations in one plan starting at $97 per month.
GoHighLevel vs HubSpot: which is better?
GoHighLevel is far cheaper than HubSpot for small businesses and agencies. HubSpot is a strong enterprise CRM but its marketing tiers climb into the hundreds and thousands per month. GoHighLevel bundles CRM, marketing, funnels, and automations from $97 per month.
GoHighLevel vs Keap: which is better?
GoHighLevel includes funnel and website building that Keap does not focus on, and it costs less per month for what you get. Keap is a solid small-business CRM with strong automations, but GoHighLevel covers more in one plan.
Can I switch to GoHighLevel from another tool?
Yes. You can move to GoHighLevel by importing your contacts from a CSV, rebuilding or importing your funnels, and recreating your automations. A snapshot speeds this up by giving you a ready-made structure to drop your data into.
Will I lose my data if I switch to GoHighLevel?
No, as long as you export your data from your current tool first. Export your contacts, email templates, and any records you need as CSV files, then import them into GoHighLevel. Keep your old account active until the move is complete.