Workflows & Automation
How to Build Abandoned Cart Nurtures for New Affiliate Signups in GoHighLevel
By Marnix Geerkens. Published 2022-02-18. Updated 2026-06-02.
GoHighLevel affiliate signups use a two-step order form. When someone fills out step one but stops before step two, an abandoned cart nurture workflow can re-engage them automatically with an SMS and email before they go cold. A second workflow removes them from the nurture the moment they complete step two, so no one receives recovery messages after they have already signed up.
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Summary. This setup uses two GoHighLevel workflows and two tags to handle the gap between step one and step two of an affiliate order form. The first workflow watches for the step-one tag, waits a few minutes, then sends a quick SMS and email asking if the person has any questions. The second workflow triggers on the step-two tag and immediately removes the contact from the first workflow so the nurture stops as soon as the signup is complete.
Steps
Create two tags in GoHighLevel settings
Go to Settings, then Tags, and create one tag called New Affiliate 1 of 2 and a second called New Affiliate 2 of 2. These tags track which step of the two-step form a contact has completed.
Build the abandoned cart workflow
Create a new workflow and set the trigger to Contact Tag Added, filtered to the New Affiliate 1 of 2 tag. This fires when someone completes step one of the signup form.
Add a short wait step
Insert a wait of five to ten minutes after the trigger. This window lets people who move quickly through both steps skip the nurture entirely before the follow-up sends.
Send a recovery SMS
Add a Send SMS action with a short personal message noting that they started the signup but did not finish and offering to answer any questions. Keep it brief and open-ended.
Follow up with an email
Add a Send Email action with a similar message and a link to your calendar so they can book a call to get their questions answered before deciding.
Build the completion workflow
Create a second workflow triggered by the New Affiliate 2 of 2 tag. The first action should be Remove from Workflow, pointing to the abandoned cart workflow. Then add a welcome SMS and email congratulating them and offering to jump on a call to get started.
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Frequently asked questions
Why use two separate workflows instead of one?
The second workflow actively removes contacts from the first, stopping the nurture cleanly when someone completes the signup.
How do the tags get added to a contact?
Tags are added via Zapier or another integration that fires when each step of the affiliate order form is submitted.
How long should the wait step be before sending the first message?
Five to ten minutes is enough. Most people who finish both steps do so within a minute or two of each other.