Workflows & Automation
How to Use Trigger Links in GoHighLevel for Marketing Automation
By Marnix Geerkens. Published 2025-08-11. Updated 2026-06-02.
Trigger links are trackable URLs in GoHighLevel that record a contact's click in their timeline and can fire a workflow the moment the click happens. You create one under Marketing, give it a destination URL, and then embed it in emails, SMS messages, or anywhere else a contact might interact with your content.
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Summary. GoHighLevel trigger links combine link tracking with workflow automation in a single click. Every time a contact clicks a trigger link, GoHighLevel logs the activity on their contact record and can immediately start a follow-up sequence. Common uses include post-appointment survey links, one-click unsubscribe for SMS or email, lead scoring based on content type clicked, and dynamic URLs that update via custom values without changing your email templates.
Steps
Create a trigger link
Go to Marketing, then Trigger Links, and click Add New. Give the link a descriptive name and enter the destination URL the contact should land on after clicking.
Add the trigger link to an email or SMS
Copy the generated trigger link URL and paste it as a hyperlink in your email body, SMS message, or any content a contact will receive.
Build a workflow triggered by the link click
In Automation, create or edit a workflow and set the trigger to Trigger Link Clicked. Select the specific trigger link from the list. Any contact who clicks it will enter the workflow.
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Frequently asked questions
Where does GoHighLevel record trigger link clicks?
Each click appears in the contact's activity timeline inside the CRM.
Can trigger links be used for unsubscribing contacts?
Yes. Clicking the link can trigger a workflow that removes the contact from a communication channel.
What is a dynamic trigger link using custom values?
A trigger link that points to a custom value URL field, so updating the custom value changes the destination across all uses automatically.