Workflows & Automation

How to Use the Positive Intent Trigger in GoHighLevel Workflows

Name: Using The Positive Intent Trigger
Uploaded: 2020-05-27
Duration: 3 min 50 s
Channel: HighLevel
Description: GoHighLevel's Positive Intent trigger uses AI to detect when a contact replies with any variation of 'yes', such as 'sure', 'yeah', or 'absolutely', and fires a workflow automatically. This is the key piece of a database reactivation campaign: send a mass text asking if someone is interested, and let the trigger handle everyone who replies positively without you reviewing each message.

By Marnix Geerkens. Published 2020-05-27. Updated 2026-06-02.

GoHighLevel's Positive Intent trigger uses AI to detect when a contact replies with any variation of 'yes', such as 'sure', 'yeah', or 'absolutely', and fires a workflow automatically. This is the key piece of a database reactivation campaign: send a mass text asking if someone is interested, and let the trigger handle everyone who replies positively without you reviewing each message.

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Summary. This tutorial demonstrates setting up a GoHighLevel Positive Intent trigger to automate the follow-up step in a database reactivation campaign. When a contact replies positively to an outbound text, GoHighLevel's AI detects the intent and adds them to a follow-up campaign that sends a booking link. The trigger filters by reply channel and campaign to avoid misfiring on unrelated conversations.

What you will learn

Understand how GoHighLevel uses AI to detect positive intent in SMS replies
Set up a Customer Replied trigger with the Positive Intent intent type
Filter the trigger by campaign so it only fires for the right conversation
Add the triggered contact to a follow-up campaign that delivers a booking link
See how the full database reactivation loop works end to end

Steps

Set up your outreach campaign
Build a campaign or workflow that sends a mass SMS asking contacts if they are interested in your offer. This is the first message that goes out to your list.
Create a new trigger for positive replies
Go to Triggers and create a new rule. Select 'Customer Replied' as the trigger type. This fires whenever a contact sends you an inbound message.
Filter by reply channel
Add a filter for Reply Channel and set it to SMS. This limits the trigger to text message replies and prevents it from firing on email or other channels.
Filter by the originating campaign
Add a second filter for Campaign and select your outreach campaign. This ensures the trigger only fires when someone replies to that specific message, not to other SMS conversations.
Set the Intent Type to Positive
Add a filter for Intent Type and select 'Yes' (Positive). GoHighLevel uses machine learning to recognize affirmative replies regardless of exact wording, so 'sure', 'yeah', 'absolutely', and similar responses all qualify.
Add the contact to a follow-up campaign
Set the trigger action to add the contact to your 'replied yes' campaign. That campaign should send a message like 'Great, click here to book a time' with a scheduling link.

Tips

Test the trigger by sending the outreach message to yourself and replying with a casual variation like 'sure' to confirm GoHighLevel detects it as positive.
A matching Negative Intent trigger can catch contacts who reply no and add them to a different sequence or mark them as not interested.
Keep the follow-up campaign message short. The contact just said yes, so the next step is a direct link to take action.