Workflows & Automation
How to Take Action on New Prospects Automatically in GoHighLevel
By Marnix Geerkens. Published 2025-08-30. Updated 2026-06-02.
The Prospect Generated trigger in GoHighLevel workflows fires the moment a new prospect appears in your system, whether that came from the prospecting tool, an embedded website widget, or Prospect AI. From that instant you can tag the prospect, assign them to a sales rep, add them to a pipeline stage, and send internal alerts, all without anyone having to check a queue manually.
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Summary. GoHighLevel's Prospect Generated workflow trigger connects the prospecting tool to your broader automation setup. When a new prospect is created, the trigger fires and passes the record into any sequence of actions you define. Source filters let you run different automations based on where the prospect came from, so a widget lead and an AI-sourced prospect can each get the treatment that fits best.
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Frequently asked questions
What sources can fire the Prospect Generated trigger?
The prospecting tool, an embedded website widget, and Prospect AI all fire this trigger.
Can I run different automations for different prospect sources?
Yes, set the source filter on each workflow to target one specific source.
What actions can I run when a prospect is generated?
Tagging, pipeline assignment, email, and internal team notifications are all available.