Workflows & Automation
How GoHighLevel Sends Automated Follow-Ups After Form and Chat Submissions
By Marnix Geerkens. Published 2026-01-21. Updated 2026-06-02.
When someone fills out a form or opens a chat widget on a website, GoHighLevel can fire an automated sequence of emails and SMS messages without any manual involvement. You embed a GoHighLevel form, survey, or chat widget on any site, then wire it to a workflow. The workflow runs in the background, nurturing the lead until they book or buy.
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Summary. GoHighLevel connects web forms and chat widgets to automated follow-up sequences that send emails and SMS on a set schedule. Builders can embed these widgets on existing client sites, including WordPress, and the connected workflow handles lead nurturing from the first submission onward. Pre-built workflow templates and Workflow AI make it fast to set up, and a finished automation can be cloned across multiple client accounts with small adjustments.
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Watch it, then build it
Get the full platform free for 30 days
30 days, not 14Full platform, nothing held backFree community and setup help
Frequently asked questions
Does the website need to be built in GoHighLevel to use this?
No. You can embed GoHighLevel forms, surveys, or chat widgets on any website.
What channels can the automated follow-up use?
Email, SMS, live chat, WhatsApp, and AI chat are all available options.
Do I have to build the automation from scratch?
GoHighLevel offers ready-made workflow templates and Workflow AI to generate automations for you.