Workflows & Automation
How to Create Automated Facebook Messenger Replies in GoHighLevel
By Marnix Geerkens. Published 2025-04-30. Updated 2026-06-02.
GoHighLevel can reply automatically to any Facebook Messenger message using a single workflow. A 'Customer Replied' trigger filtered to the Facebook Messenger channel fires whenever a contact messages your page, and a Facebook Interactive Messenger action sends your response. You can add buttons for booking, website links, or branching conversations, and include a contact's name pulled from their Facebook profile.
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Summary. This tutorial covers building a GoHighLevel workflow that sends automated replies to Facebook Messenger messages. After connecting your Facebook account to the sub-account, you set up a trigger on the Messenger channel, write a response with custom values like the contact's first name, and optionally add interactive buttons that let users book a call or visit a page. The workflow can also branch based on button taps for a full conversational flow.
What you will learn
- Connect your Facebook account to a GoHighLevel sub-account
- Build a 'Customer Replied' trigger filtered to the Facebook Messenger channel
- Use keyword phrase filters to fire different responses based on what someone types
- Send personalized replies using the contact's name from their Facebook profile
- Add interactive buttons that open URLs, trigger a call, or continue the workflow
Steps
Connect Facebook in Integrations
Go to Settings, then Integrations in your sub-account. Confirm the Facebook connection shows 'Connection Active'. If not, click Connect and authorize your page.
Create a new workflow
Open Automations and start a new workflow from scratch. Give it a clear name like 'Facebook Messenger Auto-Reply'.
Add a Customer Replied trigger
Select 'Customer Replied' as the trigger type. Add a filter for 'Reply Channel' and set it to 'Facebook Messenger'. This makes the workflow fire only on Messenger messages, not SMS or email.
Add a keyword filter (optional)
Add a second filter using 'Contains Phrase' or 'Exact Match Phrase' and enter a keyword. This lets you send different replies based on what the contact types, such as triggering a booking link only when someone writes a specific word.
Add the Facebook Interactive Messenger action
Add the 'Facebook Interactive Messenger' action. Set the Reply Type to 'Reply to DM'. Write your message and use custom value tags to insert the contact's name for a personal touch.
Add buttons (optional)
Scroll to the bottom of the action and add buttons. Set a label like 'Book a Call' or 'Visit Website', then choose the action: open a URL, dial a number, or trigger the next steps in the workflow.
Tips
- Quick replies are similar to buttons but appear as tappable chips in the Messenger thread, useful for simple yes/no branching.
- Adding a GPT action before the Interactive Messenger action lets the AI craft a unique reply based on what the contact wrote, rather than sending a fixed message.
- Test the workflow by sending a message to your own Facebook page from a personal account.
Related tutorials
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Frequently asked questions
Do I need the Facebook integration connected before this works?
Yes. The integration must show 'Connection Active' in Settings before any Messenger triggers can fire.
Can I run different replies for different keywords?
Yes. Create separate workflows with different keyword phrase filters, each with its own reply action.
What is the difference between buttons and quick replies?
Buttons persist in the message thread; quick replies appear as tappable options that disappear once tapped.
Can the reply include the contact's first name?
Yes. GoHighLevel pulls the name from the Facebook profile and makes it available as a custom value in the message body.