Compare
GoHighLevel vs Kajabi
By Marnix Geerkens. Updated 2026-05-28.
In short
Kajabi is built for selling and hosting courses and digital products, with a polished student experience and community tools at its core. GoHighLevel includes memberships and course-style delivery too, then wraps them in a full CRM, SMS marketing, funnels, automations, and a calendar booking system. If your business is 100% courses and you want the best student interface, Kajabi is more specialized. If you want to sell courses as part of a bigger marketing and sales operation, GoHighLevel does more from $97 per month.
Feature-by-feature comparison
Competitor pricing and features change. Always verify at kajabi.com before deciding.
What Kajabi is built for
Kajabi was built to help knowledge entrepreneurs sell and deliver online courses, memberships, coaching programs, and digital products. The student experience is polished, with a dedicated mobile app, progress tracking, and community features that feel like a real learning product.
Kajabi also includes email marketing and basic funnels, so it is more than just a course host. The limitation is that it is not a sales CRM, does not do SMS marketing, and is not designed for agency use. Coaches and creators who need to track leads through a sales pipeline or run multi-channel follow-up often end up adding a second tool.
What GoHighLevel adds on top
GoHighLevel is an all-in-one platform for marketing and sales. Memberships and course content are one feature inside a broader system that includes a CRM with pipelines, email and SMS campaigns, calendar booking, multi-step automations, and a funnel builder.
For a coach or creator, this means the person who buys your course is also in your CRM. You can follow up by SMS, book a call automatically, and move them into the next offer, all without switching platforms. GoHighLevel also allows white-labeling on the Pro plan, so coaches who want to package the platform for their own community can do that.
Pricing comparison
GoHighLevel plans start at $97 per month (Starter), with Unlimited at $297 and Pro at $497. Email and SMS are usage-billed on top. No contact-count tiers means the price stays predictable as your list grows.
Kajabi typically starts higher and prices by student or member count in some configurations. Check kajabi.com for current pricing. Compare the total: Kajabi price plus any CRM, SMS, and automation tools you would need on top, versus a single GoHighLevel plan.
Who should pick GoHighLevel
GoHighLevel fits coaches and creators who want to market and sell their programs using SMS, email, funnels, and automated follow-up, all in one platform. It also fits agencies, local businesses, and entrepreneurs who have courses or memberships as part of a broader offer, not as their only product.
Who should pick Kajabi
Kajabi is the right pick if your primary business is courses and you want the best possible student experience, a polished mobile app, and a platform that is purpose-built for knowledge products. If course delivery UX matters more to you than broad marketing tooling, Kajabi is specialized for that.
Via RocketLauncher you get 30 days. Direct signup gives 14.
Frequently asked questions
Can GoHighLevel replace Kajabi?
For most businesses, yes. GoHighLevel includes course hosting and membership features alongside a CRM, funnels, email, SMS, and automations. Kajabi is more specialized for the course delivery experience itself. If your primary product is a polished online course, Kajabi has a more refined student interface. If you want marketing, sales, and course delivery in one platform, GoHighLevel covers more.
Does GoHighLevel have course hosting like Kajabi?
Yes. GoHighLevel has memberships and course-style content delivery. Kajabi has invested more in the student experience with progress tracking, community features, and a dedicated mobile app. GoHighLevel memberships are functional and meet the needs of most creators.
Which is better for selling online courses?
If the course experience is your core product and you want the best student interface, Kajabi is specialized for that. If you want to sell courses as one of several offers and you need a full CRM, funnels, and SMS follow-up around those sales, GoHighLevel is the broader platform.
Is GoHighLevel cheaper than Kajabi?
GoHighLevel starts at $97 per month. Kajabi pricing varies by plan and is higher at entry level. Check kajabi.com for current rates. For a fair comparison, add up any extra tools you would need alongside Kajabi (a CRM, an SMS tool, a funnel builder) versus GoHighLevel covering them in one plan.
Does GoHighLevel have a community feature like Kajabi?
GoHighLevel has community features, though Kajabi has invested more in the community and social experience side. For pure community building alongside a course, Kajabi or a dedicated tool may feel more refined. GoHighLevel covers the basics well.
Can I run email marketing from GoHighLevel instead of Kajabi?
Yes. GoHighLevel includes email marketing with visual automations, list management, and broadcast campaigns. Kajabi also has email built in, but GoHighLevel adds SMS and multi-channel sequences on top.
Does GoHighLevel have a free trial?
Yes. Through RocketLauncher you get a 30-day free trial. A direct signup gives 14 days. The extended trial gives you time to set up a course, build a funnel, and test the full platform before committing.
Does Kajabi have a CRM?
Kajabi has contact management and basic tagging, but it is not a full sales CRM. GoHighLevel has pipelines, deal stages, task tracking, and a unified inbox that functions as a proper CRM alongside the course and membership tools.
Which platform is better for coaches?
Both are popular with coaches. Kajabi works well for coaches who lead with a course or program as the core offer. GoHighLevel works better for coaches who also need appointment booking, SMS reminders, a sales pipeline, and follow-up automations built into the same platform.
What is the GoHighLevel Pro plan?
GoHighLevel Pro is the $497 per month plan. It adds white-labeling and the ability to resell GoHighLevel under your own brand. For course creators and coaches who want to package the platform for their own students or clients, Pro enables that.