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GoHighLevel vs Keap
By Marnix Geerkens. Updated 2026-05-28.
In short
Keap is a small-business CRM with email automation and a long history. GoHighLevel covers the same CRM and automation ground, then adds funnels, websites, SMS, and a unified inbox in one login. For agencies and businesses that want more in one place, GoHighLevel does more from $97 per month.
The main difference
Keap is a solid CRM with automation aimed at small businesses. It does not focus on funnels or reselling the platform to clients.
GoHighLevel includes the CRM and automation, then adds funnels, websites, SMS, and the option to resell the platform under your own brand.
Frequently asked questions
Can GoHighLevel replace Keap?
Yes, for most small businesses and agencies. It covers CRM and automation and adds funnels, SMS, and a unified inbox.
Is GoHighLevel good for agencies?
Yes. GoHighLevel lets agencies manage many client sub-accounts and even resell the platform, which Keap does not focus on.
How do I try GoHighLevel?
Claim the 30-day free trial through RocketLauncher to set up your contacts and an automation and compare it with Keap.