En esta página
Feature-by-feature comparison
| Feature | GoHighLevel | Keap |
|---|---|---|
| Starting price | $97/mo (Starter) | Varies by plan; check keap.com |
| CRM | Full CRM with pipelines, contacts, tasks | Full CRM, small business focus |
| Email marketing | Built in, usage-billed per send | Built in with automations |
| SMS marketing | Built in, usage-billed per message | Limited SMS support |
| Automations | Multi-channel visual workflow builder | Email and basic task automations |
| Funnel builder | Included in all plans | Not included |
| Website builder | Included | Not included |
| Calendar and booking | Built in | Not built in natively |
| Memberships and courses | Included | Not included |
| E-commerce and invoicing | Payments and order forms included | Invoicing and e-commerce included |
| White-label / resell | Available (Pro plan) | No |
| Agency sub-accounts | Unlimited on Unlimited plan | No |
| Unified inbox | Email, SMS, calls in one inbox | Email-focused inbox |
| Free trial length | 30 days via RocketLauncher | Varies; check keap.com |
Competitor pricing and features change. Always verify at keap.com before deciding.
What Keap is built for
Keap, originally Infusionsoft, is one of the older CRM and email automation tools aimed at small businesses. It has a long track record and a real user base that has been with it through multiple rebrands. The CRM is solid, the email automation is functional, and the invoicing features are useful for service businesses.
Keap's limitations show when businesses grow beyond email and basic automation. It does not build funnels or websites, SMS is limited, and there is no agency management layer. Businesses that start on Keap and need more often end up adding a landing page tool, an SMS platform, and a calendar tool on top.
What GoHighLevel adds on top
GoHighLevel starts with a similar CRM and email automation foundation, then extends it in every direction. The funnel builder lets you build landing pages and full sales funnels without a separate tool. The SMS system is two-way and automated. The unified inbox collects email, SMS, and call activity in one place. The calendar booking and automated reminders reduce no-shows for service businesses.
For agencies, GoHighLevel adds something Keap does not have at all: the ability to spin up sub-accounts for each client, manage them from a single agency dashboard, and optionally white-label the entire platform to sell as your own product. That makes GoHighLevel a revenue driver for agencies, not just an operations tool.
Pricing comparison
GoHighLevel plans: Starter at $97 per month, Unlimited at $297 per month, Pro at $497 per month. Email sends, SMS, and AI features are billed by usage separately. No per-contact pricing tiers.
Keap pricing has changed several times over the years. Check keap.com for current rates and plan features. Factor in any additional tools you would need alongside Keap (funnel builder, SMS, booking system) when comparing total monthly cost.
Who should pick GoHighLevel
GoHighLevel fits agencies, coaches, local service businesses, and entrepreneurs who want CRM, email, SMS, funnels, and booking in one platform without patching tools together. It is the right choice if you plan to grow into more channels or want to eventually serve clients with the platform itself.
Who should pick Keap
Keap is still a reasonable fit for small businesses that primarily need a CRM and email automation, already have a team trained on Keap, and rely on the invoicing and payment collection features. If you are deeply embedded in the Keap workflow, the switching cost may outweigh the benefits of moving.
Via RocketLauncher you get 30 days. Direct signup gives 14.