Funnels & Websites
How to Use Browser and IP Analytics in GoHighLevel to Optimize Your Site
By Marnix Geerkens. Published 2025-09-23. Updated 2026-06-02.
GoHighLevel's funnel and website analytics include a breakdown of the browsers your visitors use, the IP addresses making requests, a country heat map, and a device type split. These data points let you prioritize which browser or device to optimize for and flag unusual traffic patterns, such as one IP refreshing a page repeatedly, before they distort your numbers.
Watch it, then build it
Get the full platform free for 30 days
That walkthrough runs on GoHighLevel. Start it free through RocketLauncher and you get 30 days instead of the usual 14, the whole platform unlocked, plus our setup help and a community of thousands of builders in 47+ countries.
30 days, not 14Full platform, nothing held backFree community and setup help
We earn a referral commission if you keep GoHighLevel after the trial. It never changes your price.
Summary. The Analytics section under Sites in GoHighLevel shows browser share, top client IPs, geographic traffic on a heat map, and desktop versus mobile splits for any funnel, website, form, survey, or QR page. You can filter by a specific funnel or view all at once and set a custom date range. Browser and IP data is available from late August 2024 onward, with earlier visits shown as unknown.
Steps
Open analytics
Go to Sites on the left, then click Analytics at the top of the page.
Select what to analyze
Use the drop-down on the left to choose Funnels, Websites, QR Codes, Forms, or Surveys. If you want data for a specific funnel, select it from the list. Otherwise keep it set to All.
Set the date range
Use the date picker on the right to narrow the data to the period you care about.
Review top browsers
Scroll to the Top Browsers section to see which browsers drive the most traffic, shown as percentages. Use this to decide which rendering environments to test your pages in.
Check top client IPs
The Top Client IPs section lists IP addresses with their request counts. High request counts from a single IP may indicate a bot or internal testing traffic inflating your numbers.
Review the country heat map and device split
The heat map shows visitor totals by country. The device type section shows the desktop versus mobile split, with an unknown category that typically represents tablet visitors.
Want the full picture? Read more about the GoHighLevel funnel builder.
Related tutorials
Watch it, then build it
Get the full platform free for 30 days
30 days, not 14Full platform, nothing held backFree community and setup help
Frequently asked questions
How far back does browser and IP data go?
Data collection for browsers and IPs started in late August 2024.
Can I see analytics for forms and surveys, not just funnels?
Yes. Use the drop-down to switch between funnels, websites, forms, surveys, and QR pages.
What does the unknown device type mean?
It usually means the visitor was on a tablet or an unrecognized device.