Forms & Surveys
Creating Interactive Quizzes in GoHighLevel to Segment Your Audience
By Marnix Geerkens. Published 2024-11-05. Updated 2026-06-02.
GoHighLevel's quiz builder lets you score each answer, add it up, and use the total to send contacts down different paths in a workflow. A fitness trainer can route someone who scores high toward a premium program page while sending a lower-scoring respondent to a beginner plan. The quiz captures the contact details at the end, after they are already invested in finishing.
Watch it, then build it
Get the full platform free for 30 days
That walkthrough runs on GoHighLevel. Start it free through RocketLauncher and you get 30 days instead of the usual 14, the whole platform unlocked, plus our setup help and a community of thousands of builders in 47+ countries.
30 days, not 14Full platform, nothing held backFree community and setup help
We earn a referral commission if you keep GoHighLevel after the trial. It never changes your price.
Summary. The GoHighLevel quiz builder sits inside Sites under Quizzes and works on a page-per-question model that keeps respondents focused on one thing at a time. Each answer option carries a point value you set, and the results page uses those totals to show a personalized outcome. Workflows can read the score to trigger follow-up sequences, tag contacts, or move them into the right pipeline stage automatically.
What you will learn
- Access the quiz builder at Sites > Quizzes > Builder
- Use one question per page to keep respondents focused and improve completion rates
- Assign point values to individual answer choices
- Collect contact details at the end of the quiz for higher opt-in rates
- Customize the results page with dynamic quiz tags showing category scores
- Trigger workflows based on quiz score to automate follow-up
Steps
Open the quiz builder
Click Sites in the left menu, then select Quizzes at the top, and choose Builder. Click Add Quiz.
Add question elements
Click the plus sign on the left to see available elements. Drag a Single Choice or Multiple Choice element onto the first page. Each element you add creates its own page automatically.
Choose the right input type for each question
Use Single Choice for questions with one correct answer, Multiple Choice for select-all-that-apply, Short Answer or Long Answer for open text, and Number to force a numeric response.
Add contact capture fields at the end
Save name, email, and phone for the last page of the quiz. People who have answered several questions are more likely to share their contact details to see their result.
Assign scores to answer options
Click a choice element, go to Options, and set a point value for each answer. Click Add or Manage to create custom score categories if you want to separate answers into groups such as Fit, Average, and Unfit.
Customize the results page
Go to Settings and click Edit Results Page. Turn sections on or off with the eye icon. Use quiz tags like highest category name and highest category score to show a personalized result based on the contact's answers.
Add a workflow trigger on quiz completion
Create a workflow that fires when the quiz is submitted. Use the score custom field to branch the automation, for example sending high-scorers to a sales sequence and lower-scorers to a nurture sequence.
Preview and publish
Click Preview, complete the quiz yourself to verify every page and the results display correctly, then save and embed or share the quiz link.
Tips
- Keep quizzes to five to eight questions. Longer quizzes lower completion rates.
- Use the Number element when you need a specific numeric input. It blocks free-text answers that would break your scoring logic.
- Add addresses or a date picker only if you genuinely need that data. Every extra field is a reason for someone to quit.
Related tutorials
Watch it, then build it
Get the full platform free for 30 days
30 days, not 14Full platform, nothing held backFree community and setup help
Frequently asked questions
Where is the quiz builder in GoHighLevel?
Go to Sites, then Quizzes, then Builder inside your sub-account.
Can I trigger a workflow based on a quiz score?
Yes. The score saves as a custom field you can reference in any workflow branch.
Why should I put contact fields at the end of the quiz?
People who finish the questions are more motivated to share their details to see the result.
What is the difference between quiz score categories and overall score?
Overall score sums all points. Categories group answers by type so you can show the highest or lowest category name on the results page.
Can I use quizzes as lead magnets?
Yes. A scored quiz with a personalized results page is an effective lead capture tool in any niche.