Getting Started & General
How to Use URL Redirects with Wildcards in GoHighLevel
By Marnix Geerkens. Published 2024-01-30. Updated 2026-06-02.
GoHighLevel's URL redirect tool lets you forward an entire domain, including every sub-path, to another domain using a wildcard asterisk. This solves the common SEO problem of www and non-www versions of a site existing simultaneously as two separate pages in Google's index, without having to create a redirect for each individual page.
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Summary. GoHighLevel includes a built-in redirect tool that can permanently forward one domain to another, including all paths, using a wildcard setting. This is useful for fixing duplicate-content issues between www and non-www versions of a site, consolidating old domains, and ensuring that bookmarked or linked URLs land on the right destination. The setup takes under two minutes from the Domains tab inside any sub-account.
What you will learn
- Why www and non-www versions of a site create duplicate-content problems for search engines
- What a 301 permanent redirect does and why it matters for SEO
- How the asterisk wildcard in GoHighLevel captures every path on a domain
- How to add both domain versions and create a redirect in GoHighLevel
- Why built-in redirect tools beat manually creating rules at a domain registrar
Steps
Add both domain versions
In GoHighLevel, go to the Domains tab for the sub-account. Make sure both your www and non-www domains are already added so the platform recognizes them.
Open URL Redirects
Still in the Domains area, click URL Redirects, then click Add Redirect.
Choose the source domain
In the domain dropdown, select the domain you want to redirect away from. For most sites this is the www version.
Select 'All' for the path
Instead of typing a specific path, choose 'All' from the path options. This inserts the asterisk wildcard automatically, capturing every page on that domain.
Set the target domain
Choose the destination domain (typically your non-www root domain). The path field will be greyed out because the wildcard handles it.
Save the redirect
Click Add or Save. GoHighLevel will now 301-redirect any visitor or crawler hitting any URL on the source domain to the matching URL on the destination domain.
Tips
- A 301 redirect passes most ranking signals to the destination, so consolidating www traffic this way is good for search visibility.
- Test the redirect by typing a specific path (like yoursite.com/about) on the source domain in a browser to confirm it lands on the right destination path.
- Many domain registrars like GoDaddy do not support wildcard path forwarding, making GoHighLevel's built-in tool a practical alternative.
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Frequently asked questions
Why do I need to redirect www to non-www (or vice versa)?
Search engines treat them as two separate sites, causing duplicate-content issues.
What does the asterisk do in a GoHighLevel redirect?
It forwards all paths, not just the root, to the matching path on the target domain.
Will existing bookmarked URLs still work after the redirect?
Yes. The wildcard redirect catches any path, so old bookmarks land on the right page.
Is this a 301 or a 302 redirect?
GoHighLevel creates a 301 permanent redirect, which is correct for consolidating domains.
Do I need to redirect every page individually?
No. The 'All' wildcard option handles every page on the domain in one rule.