Getting Started & General
How to Activate Google Business Profile Chat in GoHighLevel
By Marnix Geerkens. Published 2021-04-13. Updated 2026-06-02.
Connecting Google Business Profile chat to GoHighLevel takes three steps: link a Google account that has access to the business profile in Settings > Integrations, select the correct business profile, and confirm that messages are enabled. After that, incoming chat messages appear in the GoHighLevel conversations inbox and you can build automations to notify your team.
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Summary. GoHighLevel integrates with Google Business Profile messaging so that customer chats initiated from a Google search or Maps listing flow directly into your conversations inbox. Once connected, you can trigger automations when new messages arrive and customize the chat widget appearance from within the platform. Note that messaging activation can take up to 24 hours after the initial connection.
What you will learn
- How to connect a Google account to GoHighLevel to enable Business Profile chat
- How to select and confirm the right Business Profile from the integration settings
- How to build a trigger that fires when a new Google Business Profile message arrives
- How to update the chat widget appearance after activation
- Why a 24-hour delay can occur before messaging goes live
Steps
Go to Settings > Integrations
Inside the sub-account, navigate to Settings and then Integrations. Find the Google section.
Connect a Google account
Click to connect a Google account that has admin access to the Google Business Profile you want to link.
Select the Business Profile
After authorizing the Google account, GoHighLevel prompts you to choose which Business Profile to connect. Select the correct one.
Confirm messaging is enabled
You will see a confirmation that messages are enabled. Activation can take up to 24 hours on Google's side.
Build a trigger for new messages
Go to Triggers (or Workflows), create a new trigger using the 'Customer Replied' event, and add a filter for Reply Channel set to Google Business Profile Messaging. Add whatever notification or action you need.
Customize chat widget settings
Return to Settings > Integrations, click Change Settings under the Google Business Profile section to adjust the chat display name and appearance.
Tips
- If messaging does not appear active after 24 hours, disconnect and reconnect the Google account to force a refresh.
- Google does not currently allow changing the profile image in the chat widget from within GoHighLevel.
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Frequently asked questions
Where do I connect Google Business Profile in GoHighLevel?
Settings > Integrations, then connect your Google account there.
How long does it take for Google Business Profile chat to activate?
Up to 24 hours after you complete the connection in GoHighLevel.
How do I get notified when a new Google Business Profile message comes in?
Use a Trigger with the Customer Replied event, filtered to the Google Business Profile channel.
Can I change the chat image in the Google Business Profile widget?
Not yet. Google controls the image and it cannot be edited from GoHighLevel at this time.