Getting Started & General
How to Use Custom Object Associations in GoHighLevel
By Marnix Geerkens. Published 2026-01-15. Updated 2026-06-02.
GoHighLevel custom object associations let you link a contact or opportunity to any structured data record you define, such as an event, property, or vehicle. Instead of burying details in notes, you attach a properly typed record directly to the deal or contact. The relationship is visible on the opportunity card and filterable in list views.
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Summary. Custom object associations in GoHighLevel connect CRM opportunities to user-defined data structures. After creating a custom object in Settings, you add individual records to it, then open an opportunity card and link it to the relevant record via the Associated Objects section. A manageable fields toggle lets you display or hide the association column in your pipeline view so teams can see at a glance which deals are connected to which records.
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Frequently asked questions
Where do I create a custom object in GoHighLevel?
Go to Settings, scroll to Objects, and click the Create button.
How do I link a contact to a custom object record?
Open the opportunity card, find Associated Objects, and select the record.
Can I see the association in the pipeline board view?
Yes, use Manage Fields to toggle the association column on or off.