SaaS Mode & Agency
How to Implement Usage-Based Pricing in the GoHighLevel App Marketplace
By Marnix Geerkens. Published 2025-10-06. Updated 2026-06-02.
GoHighLevel's usage-based pricing lets app developers charge sub-accounts per action, per message, or per API event rather than a flat subscription fee. Three modules are covered: marketplace workflow actions and triggers, conversation provider messages with custom inbound and outbound rates, and custom API events billed through the GoHighLevel marketplace billing API.
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Summary. This tutorial explains how usage-based pricing works for apps listed in the GoHighLevel App Marketplace. Developers can set per-use rates for workflow triggers and actions, per-message rates for conversation providers, and custom event-level rates using the marketplace billing API. It also covers where charges are deducted, either from a sub-account wallet if rebilling is on, or from the agency directly if not.
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Watch it, then build it
Get the full platform free for 30 days
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Frequently asked questions
Which modules support usage-based pricing in the GoHighLevel marketplace?
Marketplace workflow actions and triggers, conversation providers, and custom API events.
Where are usage-based charges deducted from?
From the sub-account wallet if agency rebilling is on; from the agency if rebilling is off.
Where can users see an app's usage-based pricing?
On the app's listing in the marketplace, and under the Discovery tab in Workflows.