One GoHighLevel Workflow That Can Triple Your Email Marketing ROI
By Marnix Geerkens. Published 2025-12-18. Updated 2026-06-02.
Batch email blasts treat every contact the same, which is why response rates stay flat. A GoHighLevel workflow routes each contact through a timed, targeted sequence and tracks every open, click, and conversion inside the email performance report. Running a 50/50 split across two email variants inside a single workflow is one of the fastest ways to find what resonates and improve returns without sending more messages.
Watch it, then build it
Get the full platform free for 30 days
That walkthrough runs on GoHighLevel. Start it free through RocketLauncher and you get 30 days instead of the usual 14, the whole platform unlocked, plus our setup help and a community of thousands of builders in 47+ countries.
30 days, not 14Full platform, nothing held backFree community and setup help
We earn a referral commission if you keep GoHighLevel after the trial. It never changes your price.
Summary. GoHighLevel workflows let you build email campaigns that react to contact behavior rather than sending one-size-fits-all broadcasts. Inside a workflow you can split traffic across multiple email paths, let the platform's built-in AI write each variant, and then review delivery and open rate stats per email action. All of that data rolls up into the email marketing performance report, giving you a clear picture of which automations are driving results.
Steps
Open Automation and create a new workflow
Go to Automations, choose Workflows, click Create Workflow, and select Start from Scratch. Give it a descriptive name.
Add a trigger
Click Add New Trigger, search for the event that starts the sequence (such as Form Submitted), select the specific form, and save.
Insert a 50/50 split action
Click the plus button, add a Split action, set Path A to 50% and Path B to 50%, then save.
Build each email branch
On each path, add a Send Email action. Use the AI writing tool in the email editor to generate the copy from a prompt, review it, and save.
Related tutorials
Watch it, then build it
Get the full platform free for 30 days
30 days, not 14Full platform, nothing held backFree community and setup help
Frequently asked questions
Where do I see the open rate for a specific email inside a workflow?
Click the stats icon on the email action inside the workflow builder.
Where does all the workflow email data get aggregated?
Under Marketing, Emails, the email performance report combines stats from all workflows.