3:11Resumo. GoHighLevel workflows let you build email campaigns that react to contact behavior rather than sending one-size-fits-all broadcasts. Inside a workflow you can split traffic across multiple email paths, let the platform's built-in AI write each variant, and then review delivery and open rate stats per email action. All of that data rolls up into the email marketing performance report, giving you a clear picture of which automations are driving results.
Passos
Open Automation and create a new workflow
Go to Automations, choose Workflows, click Create Workflow, and select Start from Scratch. Give it a descriptive name.
Add a trigger
Click Add New Trigger, search for the event that starts the sequence (such as Form Submitted), select the specific form, and save.
Insert a 50/50 split action
Click the plus button, add a Split action, set Path A to 50% and Path B to 50%, then save.
Build each email branch
On each path, add a Send Email action. Use the AI writing tool in the email editor to generate the copy from a prompt, review it, and save.
