CRM, Contacts & Lead Gen
How to Create Custom Values in GoHighLevel
By Marnix Geerkens. Published 2023-05-05. Updated 2026-06-02.
Custom values are account-wide text snippets you define once and reuse everywhere in GoHighLevel, including emails, funnels, websites, and automations. When you update the value in one place, every template that references its key updates automatically. They are best used for things like company slogans, promo codes, or office addresses that appear repeatedly.
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Summary. A GoHighLevel custom value works like a global variable for your sub-account. You create it with a name and a value, and the platform generates a unique key. Paste that key into any email campaign, funnel page, or automation, and GoHighLevel substitutes the actual text at send time. Changing the value later updates it everywhere the key appears, so you never need to hunt through individual templates to make a correction.
Steps
Go to Settings and Open Custom Values
Inside your sub-account, click Settings in the left menu and then select Custom Values.
Create a New Custom Value
Click the New Custom Value button. Enter a name that describes what the value is used for, then type the actual text in the value field.
Save and Copy the Key
Click Create. GoHighLevel generates a unique key for the custom value. Copy that key to use it in your templates.
Paste the Key into Templates or Automations
Open any email, funnel page, or workflow action and paste the key where you want the value to appear. GoHighLevel replaces it with the actual text when the content is viewed or sent.
Update the Value in One Place to Change It Everywhere
When the value needs to change, go back to Settings, find the custom value, and edit the text. Every location that uses the key will reflect the new text automatically.
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Frequently asked questions
What is the difference between a custom value and a custom field?
Custom values are static account-wide text. Custom fields store data per individual contact.
Where can I use a custom value key?
In email campaigns, funnels, websites, SMS messages, and workflow actions.
What happens to existing content when I update a custom value?
It updates everywhere the key is used, without any changes to individual templates.