Build a restaurant loyalty and review engine in GoHighLevel

TL;DR

• A loyalty engine captures diners and texts them an offer to come back.
• A review engine grows the Google rating that brings in new diners.
• You build both in GoHighLevel and sell them to restaurants as one system.

A restaurant loyalty and review engine captures diner contact details, texts them offers to bring them back, and asks happy diners for a Google review. Repeat visits and a strong rating are what grow a restaurant. You build it in GoHighLevel with a capture method, workflows, and the reputation tool, then sell it to restaurants. The platform starts at $97 per month.

What is a restaurant loyalty and review engine?

It is two connected systems. The loyalty engine captures a diner contact, then texts offers and reminders to bring them back. The review engine asks happy diners for a Google review right after they visit. More repeat visits and a higher rating both grow revenue, and one system does both.

The review side uses the same reputation tools that work across local businesses, tuned for restaurants.

How do you build the engine in GoHighLevel?

1. Capture the diner. Use a QR code on the table or receipt, a Wi-Fi sign-in, or a check-in offer to collect a phone number and consent.
2. Send a welcome offer. Text a thank-you and a small comeback offer right after the visit to start the loyalty loop.
3. Build a comeback sequence. Drip offers on a schedule, like a slow-week discount or a birthday treat, to drive repeat visits.
4. Ask for a review. A day or two after a visit, text happy diners a Google review link so the rating climbs.
5. Deflect unhappy diners. Ask how the visit went first. Route happy diners to Google and unhappy ones to a private message so issues get fixed quietly.
6. Reply to reviews. Use the reputation tool to respond to reviews fast, which signals an active, cared-for business.

Which GoHighLevel tools do you use?

• Forms and trigger links for QR capture and Wi-Fi sign-in.
• Workflows for the welcome offer, the comeback drip, and the review request.
• The reputation tool for review requests and replies.
• SMS for the diner offers and review links, since diners read texts.
• A reusable snapshot to deploy the engine for the next restaurant fast.

What should you charge a restaurant?

Restaurants run on thin margins, so price it against the repeat visits and the new diners a better rating brings. A flat monthly fee that is a fraction of one extra table per week is easy math.

• Setup fee: a one-time build of the capture method, workflows, and review engine.
• Monthly retainer: a flat fee to host, monitor, and refresh the offers.
• Usage markup: GoHighLevel bills SMS and email by usage, which you rebill with a margin.

Your base cost is the GoHighLevel plan: $97 per month for Starter, $297 per month for Unlimited, and $497 per month for Pro. See the pricing breakdown.

What are the common mistakes?

• Texting without consent. Always capture opt-in, or the restaurant risks complaints.
• Too many messages. Diners tune out a restaurant that texts every day.
• No review deflection. Asking everyone for a public review surfaces the unhappy ones too.
• Boring offers. A stale 10 percent off does little. Tie offers to slow nights and events.
• Ignoring replies. A review tool that no one checks misses the chance to fix problems.

Frequently asked questions

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