Build an ecommerce abandoned cart SMS flow in GoHighLevel

TL;DR

• Most online shoppers add to cart and leave without buying.
• A timed SMS flow texts those shoppers and recovers a share of the lost sales.
• You build it in GoHighLevel and sell it to stores as a done-for-you recovery system.

An abandoned cart SMS flow texts shoppers who added items but did not check out, with a timed sequence that brings them back to finish the order. Text gets opened far more than email, so it recovers sales that would otherwise be lost. You build it in GoHighLevel with a webhook, workflows, and SMS, then sell it to stores. The platform starts at $97 per month.

What is an abandoned cart SMS flow?

When a shopper adds items to a cart and leaves without buying, that is an abandoned cart. An SMS flow detects it and sends a short sequence of texts that nudge the shopper back to finish the order. Because almost every text gets opened, SMS recovers a meaningful slice of carts that email alone would miss.

It connects the store to GoHighLevel through a webhook, then runs the recovery sequence. It pairs well with the rest of an online business follow-up stack.

How do you build the abandoned cart flow?

1. Connect the store. Send an abandoned cart event from the store to GoHighLevel with an inbound webhook, including the shopper details and cart contents.
2. Create or update the contact. The webhook creates or updates the contact with the cart value and a link back to the cart.
3. Wait, then send the first text. After a short delay, send a friendly reminder text with the cart link, since fast nudges recover the most.
4. Send a second nudge. A few hours later, send a follow-up that answers a common objection, like shipping or sizing.
5. Offer a small incentive. On the last message, you can include a small discount if the store allows it, to push the fence-sitters.
6. Stop on purchase. When the order completes, fire a purchase event to remove the contact from the flow so they stop getting texts.

Which GoHighLevel tools do you use?

• Inbound webhooks to receive the abandoned cart and purchase events from the store.
• Workflows for the timed SMS sequence and the stop-on-purchase rule.
• SMS for the reminders, since text gets opened far more than email.
• Email as a backup channel for shoppers who did not consent to texts.
• A reusable snapshot to deploy the flow for the next store fast.

What should you charge an ecommerce store?

Recovered carts are pure found revenue, so the value is easy to show. Many agencies charge a flat monthly fee, and some add a small share of recovered sales. Price to the recovered revenue, not to your hours.

• Setup fee: a one-time build of the webhook, the workflows, and the SMS sequence.
• Monthly retainer: a flat fee to host, monitor, and improve the flow.
• Usage markup: GoHighLevel bills SMS and email by usage, which you rebill with a margin.

Your base cost is the GoHighLevel plan: $97 per month for Starter, $297 per month for Unlimited, and $497 per month for Pro. See the pricing breakdown.

What are the common mistakes?

• No consent. Only text shoppers who opted in, or the store risks complaints.
• No stop-on-purchase rule, so buyers keep getting cart reminders after they paid.
• Waiting too long for the first text. The best recovery window is soon after the cart.
• Leading with a discount, which trains shoppers to abandon carts on purpose.
• Too many messages. Three well-timed texts beat a week of daily nags.

Frequently asked questions

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