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SaaS Mode & Agency

How to Resell Branded Apps in GoHighLevel as an Agency

By Marnix Geerkens. Published 2024-09-11. Updated 2026-06-02.

GoHighLevel agencies can resell a branded client portal mobile app to their sub-accounts through the SaaS configurator. You set a monthly price above the $49 GoHighLevel cost, toggle reselling on per sub-account, and clients can purchase the app directly. You can also deploy the app to a sub-account manually without requiring the client to purchase it, for an extra fee billed to the agency.

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Summary. The branded client portal app reselling feature lets agencies offer a white-labeled mobile app as a paid add-on within their SaaS plans. This tutorial explains how to set a global price, override pricing for individual sub-accounts, deploy apps manually without a client subscription, and track which sub-accounts have purchased the app through agency billing.

What you will learn

  • Find the Branded Client Portal App in the reselling section
  • Set a global monthly price and calculate your profit margin
  • Override pricing for individual sub-accounts
  • Toggle app availability on or off per client
  • Deploy the app manually to a sub-account without client billing
  • Track app subscriptions in agency billing

Steps

  1. Go to Reselling in your agency account

    Make sure your agency Stripe account is connected. Then click Reselling in the left sidebar of the agency view. The Branded Client Portal App appears at the top of the list.

  2. Set your global price

    Enter the monthly price you will charge clients. GoHighLevel charges $49 per month per app. Set your price above that, for example $79 or $99, and the profit amount updates automatically. Click Save.

  3. Adjust pricing for a specific sub-account

    Go to Sub Accounts, click the three-dot menu on the account, select Manage Client, then click Reselling at the top. Change the price for that location and click Save. This overrides the global price for that client only.

  4. Turn off the app offer for a client

    In the same Reselling tab of the sub-account, toggle the app offer off and save. The client will not see it as a purchasable option. Note: if the client has already purchased, you cannot remove the app.

  5. Deploy manually without client purchase

    In the sub-account Reselling tab, check Deploy Branded Client Portal App Directly. Click Pay Now. GoHighLevel charges the agency $49 per month directly. The client is not billed and no reselling subscription is created between you and the client.

  6. Track app subscriptions in billing

    Go to Agency Settings, click Billing in the left sidebar. The right panel shows how many branded apps you have sold and which sub-accounts are subscribed.

Tips

  • If you want to include the app as part of a coaching or course package, use manual deployment so the client is not billed separately.
  • You cannot remove the app from a sub-account once the client has an active subscription. Plan your pricing and offering carefully before turning it on.
  • Set a price point that covers your $49 cost even during promotional periods.

Want the full picture? Read more about GoHighLevel SaaS Mode.

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Watch it, then build it

Get the full platform free for 30 days

30 days, not 14Full platform, nothing held backFree community and setup help

Frequently asked questions

What does GoHighLevel charge the agency per branded app?

$49 per month per sub-account with an active app subscription.

Can I offer the app for free to some clients?

Use manual deployment at your own cost rather than reselling at zero profit.

Does the reselling feature work without a Stripe connection?

Manual deployment works without Stripe, but client-facing reselling requires a connected Stripe account.

Can clients customize the app themselves?

No. App branding is configured by the agency in the app settings section.

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