SaaS Mode & Agency

How to Configure a Custom Branded Mobile App in GoHighLevel

Name: How To Configure A Custom Mobile App
Uploaded: 2023-12-01
Duration: 3 min 15 s
Channel: HighLevel
Description: GoHighLevel agencies can give clients a mobile app under the agency's own brand instead of the default GoHighLevel or Lead Connector app. The white-label mobile app builder lets you customize the icon, login screen, splash screen, colors, fonts, and navigation modules. The paid white-label version costs $149 per quarter and is available for iOS and Android.

By Marnix Geerkens. Published 2023-12-01. Updated 2026-06-02.

GoHighLevel agencies can give clients a mobile app under the agency's own brand instead of the default GoHighLevel or Lead Connector app. The white-label mobile app builder lets you customize the icon, login screen, splash screen, colors, fonts, and navigation modules. The paid white-label version costs $149 per quarter and is available for iOS and Android.

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Summary. A branded mobile app increases client retention because downloading the app is one of the earliest behaviors linked to long-term SaaS users. This tutorial covers the four app options available in GoHighLevel (white-label, customized brand, Lead Connector, and GoHighLevel), how to configure the visual branding and module layout in the app builder, and how to share the app download link with sub-account users.

What you will learn

Understand why a mobile app matters for client retention
Compare white-label, customized brand, Lead Connector, and GoHighLevel app options
Customize the app icon, colors, fonts, and navigation modules
Understand the cost of the white-label app builder
Enable the download link so sub-account users can find the app

Steps

Go to App Settings in your agency account
From the agency view, navigate to the settings area and find the Mobile App or App Settings section. The four app options appear here.
Choose your app type
Select White Label App if you want full branding control (paid). Choose Customized Brand for a partially branded version of the GoHighLevel app (free). Lead Connector and GoHighLevel are also free options with no customization.
Open the app customizer (white-label only)
Click Customize App. From here you can upload the app icon, set the login screen image, and upload a splash screen for the loading state.
Set colors and fonts
Choose primary, secondary, tertiary, and error colors using the color picker. Select the font for the app interface from the available options.
Configure modules and navigation
Toggle on or off the CRM modules you want your clients to access (contacts, conversations, payments, etc.). Drag and drop modules to reorder them in the bottom navigation bar and the left drawer. A mobile preview updates in real time on the right side of the screen.
Enable the download link for sub-accounts
Toggle on Show Download Link to My Clients. Sub-account users will see an iOS and Android download link in their left sidebar navigation, making it easy to get the app.

Tips

The white-label app requires $149 per quarter (billed as one charge covering both iOS and Android). Budget this into your agency plan pricing.
Even if you use the free Customized Brand or Lead Connector option, always enable the download link. Getting clients onto mobile reduces churn.
Keep the number of visible modules focused. Showing fewer modules makes the app feel simpler for non-technical clients.

Want the full picture? Read more about GoHighLevel SaaS Mode.