Getting Started & General
How to Run a Referral Program in GoHighLevel
By Marnix Geerkens. Published 2025-10-31. Updated 2026-06-02.
GoHighLevel's Affiliate Manager turns satisfied clients into a tracked referral channel. You create a campaign, define a flat or tiered commission, assign affiliates with unique tracking links, and pay out when results come in. Everything lives inside your GoHighLevel account so you never need a separate referral tool.
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Summary. GoHighLevel includes a built-in Affiliate Manager that handles the full referral workflow: campaign setup, unique tracking links for each affiliate, commission configuration (flat rate or tiered), and a payout dashboard. Affiliates get access to a portal where they can view their links and earned commissions. Referrals become predictable and measurable instead of accidental.
Related tutorials
Watch it, then build it
Get the full platform free for 30 days
30 days, not 14Full platform, nothing held backFree community and setup help
Frequently asked questions
Where do I find the Affiliate Manager in GoHighLevel?
Go to Marketing in the left sidebar, then select Affiliate Manager.
Can I offer tiered commissions instead of a flat rate?
Yes, expand the Advanced options when setting up campaign rewards.
How do affiliates access their tracking links?
A magic link is generated for each affiliate to log into their portal.