Getting Started & General
Customize Marketing Audit Reports to Match Your Brand in GoHighLevel
By Marnix Geerkens. Published 2026-04-13. Updated 2026-06-02.
GoHighLevel's prospecting tool generates marketing audit reports for potential clients, showing their Google Business Profile gaps, tech stack, and online presence. The report builder lets you apply your own colors, fonts, logo, and header style so every audit report looks like it came from your agency, not from a generic tool. This makes your outreach look polished before you even get on a call.
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Summary. The GoHighLevel prospecting tool includes a report builder where you can fully brand the marketing audit reports sent to prospects. You can customize color themes, header layout, intro text, and footer with your own logo, contact details, and call-to-action. The live preview updates as you make changes so you can see exactly what the client will receive.
Steps
Open the prospecting tool
Navigate to the prospecting section in your sub-account to find the marketing audit report builder.
Customize brand theme colors
Under Report Builder, open the Brand Theme section. Use the color pickers to set your CTA background color, header link color, and other accent colors, then preview the changes on the right.
Configure the header and footer
In Header Customization, toggle on or off the logo, website, description, email, and CTA button. Choose a header style and set your font family and weight. In the Footer section, add your footer title, description, and preferred call-to-action type.
Related tutorials
Watch it, then build it
Get the full platform free for 30 days
30 days, not 14Full platform, nothing held backFree community and setup help
Frequently asked questions
Can I remove the GoHighLevel branding from the audit report?
Yes, the report builder lets you replace all branding with your own logo and colors.
What does a marketing audit report show prospects?
It shows their business details, tech stack, Google Business Profile status, and improvement areas.
Can I change the fonts in the audit report?
Yes, font family, weight, and style are adjustable in the header and introduction sections.