Getting Started & General

Build a Relational Database in GoHighLevel with Custom Objects

Name: Did You Know You Can Connect Custom Objects Together to Build a Relational Database?
Uploaded: 2026-04-16
Duration: 2 min 6 s
Channel: HighLevel
Description: GoHighLevel custom objects let you define your own data types, like vehicles, properties, or equipment, and link them directly to contacts. Once you create a custom object in Settings and configure an association, each contact record can hold linked object data alongside standard CRM fields. You can populate that data manually or automate it through forms embedded in funnels.

By Marnix Geerkens. Published 2026-04-16. Updated 2026-06-02.

GoHighLevel custom objects let you define your own data types, like vehicles, properties, or equipment, and link them directly to contacts. Once you create a custom object in Settings and configure an association, each contact record can hold linked object data alongside standard CRM fields. You can populate that data manually or automate it through forms embedded in funnels.

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Summary. Custom objects in GoHighLevel are created under Settings, Objects and allow businesses with asset-based workflows (dealerships, property managers, service centers) to track things like vehicles or properties inside the CRM alongside the people who own them. Each custom object has a primary display field (such as a VIN number) and can be associated with contacts through the Associations tab. Object data appears on the contact profile and can be added manually or captured automatically via a form using the Add Object Fields option in the form builder.

Steps

Create the custom object
Go to Settings in your sub-account, click Objects, then create a new custom object. Give it a name, define the primary display field (for example, VIN number), and set up an association to link it to contacts.
Add data to a contact
Open a contact profile and find the custom object section under Associations on the right side. Click Add, fill in the custom fields, and save to link the record to that contact.
Automate with a form
In Sites, Forms, open the form builder and click Add Object Fields. Select your custom object from the dropdown, drag the field into the form, and save. When a contact submits the form, the data is added to their profile automatically.