Domains & Setup

How to Buy a Dedicated IP Address in GoHighLevel

Name: How To Buy A Dedicated IP Address
Uploaded: 2023-12-12
Duration: 5 min 22 s
Channel: HighLevel

By Marnix Geerkens. Published 2023-12-12. Updated 2026-06-02.

GoHighLevel allows accounts to purchase a dedicated IP address for outbound email when shared sending infrastructure no longer meets their volume or deliverability needs. A dedicated IP means your sending reputation belongs entirely to you, not to the pool of other users on the same IP. It is best suited for accounts sending more than 200,000 emails per month, and it requires a proper IP warm-up before ramping to full volume.

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Summary. This tutorial explains what a dedicated IP address is in GoHighLevel's LC Email system, when it makes sense to purchase one, and how to complete the purchase. It covers four practical reasons to move from a shared IP to a dedicated one: better inbox placement, independent reputation control, easier troubleshooting, and tighter security. The video also explains the IP warm-up process and the need for proper email authentication before switching.

What you will learn

Understand the difference between a shared IP and a dedicated IP in LC Email
Identify the sending volume that typically justifies a dedicated IP (around 200,000 emails per month)
See why inbox providers treat dedicated IPs differently from shared ones
Know how to warm up a new dedicated IP to protect deliverability
Complete the purchase of a dedicated IP inside GoHighLevel Settings

Steps

Evaluate whether a dedicated IP is right for your volume
A dedicated IP is most beneficial when you are consistently sending more than 200,000 emails per month. Below that threshold, a shared IP through LeadConnector typically performs well. Inconsistent sending volume is actually a disadvantage with a dedicated IP, because inbox providers need a steady stream of mail to build trust for that IP.
Complete email authentication first
Before purchasing a dedicated IP, make sure SPF, DKIM, and DMARC records are configured for your sending domain. These authentication protocols are required for good deliverability regardless of IP type, and they must be in place before you begin warming up a new IP.
Navigate to Email Services in Settings
In the GoHighLevel sub-account or agency account, go to Settings and then Email Services. You will see the current sending configuration, including whether the account is on a shared IP through LC Email.
Purchase the dedicated IP
In the Dedicated Domain and IP Address section, click the button to purchase a dedicated IP. GoHighLevel will provision the IP for that account. Both agency-level and sub-account-level purchases are supported.
Warm up the IP before sending at full volume
Start by sending a small number of emails on day one and increase the daily volume steadily over two to four weeks. GoHighLevel assists with the warm-up process. Sending a large burst to a cold IP before it has built a reputation will damage deliverability.

Tips

A dedicated IP is not automatically better than a shared IP. For lower-volume senders, a well-maintained shared IP often outperforms a cold dedicated one.
Reputation on a dedicated IP is entirely yours. If your list hygiene is poor or your content triggers spam filters, there is no shared pool to buffer the impact.
GoHighLevel helps guide the warm-up process after you purchase the dedicated IP. Follow those recommendations before ramping volume.