Migration Playbook

How to Move from HubSpot Marketing Hub to GoHighLevel

By Marnix Geerkens. Updated 2026-05-28.

In short

Migrating from HubSpot Marketing Hub to GoHighLevel is a two to three day project for most small and mid-size teams. You export contacts and lists, rebuild your email campaigns and workflows in GoHighLevel, migrate your landing pages to the GoHighLevel site builder, and test every path before cancelling. GoHighLevel Unlimited at $297 per month replaces HubSpot Marketing Hub Starter or Professional at a fraction of the cost.

Time

16 to 24 hours

Difficulty

Intermediate

Plan needed

GoHighLevel Starter ($97/mo) or Unlimited ($297/mo)

Before you start

A GoHighLevel account (start the 30-day free trial and run it alongside HubSpot during migration)
HubSpot Marketing Hub admin access
All contacts exported from HubSpot as a CSV with list membership and properties
Written documentation of your active email workflows, lists, and landing pages

Step-by-step migration

Step 1: Audit your HubSpot setup before you export

Before touching anything, list every active workflow, email sequence, list, form, and landing page you use in HubSpot Marketing Hub. Note what triggers each workflow and which lists it touches. This audit prevents you from missing anything during the rebuild.

Step 2: Export contacts and lists from HubSpot

In HubSpot, go to Contacts and export all contacts as a CSV. Include all properties (first name, last name, email, phone, company, lifecycle stage, and any custom properties you use). Also export each list separately so you can tag contacts correctly after import.

Step 3: Export email templates and sequence copy

For each email workflow in HubSpot, copy the subject line, preview text, and body copy into a document. Note the send delay and the trigger condition. You will use this to rebuild the sequence in GoHighLevel.

Step 4: Set up GoHighLevel custom fields and tags

In GoHighLevel, go to Settings and then Custom Fields. Create fields that match the HubSpot contact properties you exported (such as Company, Lifecycle Stage, or Lead Source). Create tags that match your HubSpot list names so contacts land in the right segment after import.

Step 5: Import contacts into GoHighLevel

Go to Contacts in GoHighLevel and click Import. Upload your HubSpot CSV. Map each column to a GoHighLevel field. For list membership, add a tag per list during the import step. GoHighLevel deduplicates by email, so running multiple imports for different lists is safe.

Step 6: Set up your email sending domain

In GoHighLevel, go to Settings and then Email Services. Add your sending domain and verify it with DNS records (SPF, DKIM, DMARC). This step is required before you send any email from GoHighLevel. The process is identical to what you did in HubSpot.

Step 7: Rebuild email workflows in GoHighLevel Automation

In GoHighLevel, go to Automation and create a new workflow for each HubSpot sequence. Set the trigger to match what started the HubSpot workflow (form submission, tag added, pipeline stage change, etc.). Add email actions with the copy you documented, using the same delays.

Step 8: Migrate landing pages and forms

Rebuild your HubSpot landing pages in GoHighLevel under Sites. Use the drag-and-drop builder to recreate the layout. GoHighLevel forms connect directly to workflows, so a form submission automatically triggers the correct follow-up sequence without extra setup.

Step 9: Move your blog content if applicable

If you used HubSpot for blogging, GoHighLevel has a blog tool under Sites. Copy your blog post content into GoHighLevel posts and set the correct publish dates. Update internal links to point to your GoHighLevel domain.

Step 10: Update connected integrations

Update any CRM integrations, ad platform connections (Google Ads, Facebook Ads), or Zapier zaps that were connected to HubSpot. GoHighLevel has native Facebook Lead Ads integration and Google Ads conversion tracking. Update the webhook URLs in any third-party tools.

Step 11: Test the full funnel end to end

Submit a test lead through each landing page. Check that the contact appears in GoHighLevel with the correct tag, the first email arrives, and the workflow progresses through each step. Only cancel HubSpot after all tests pass.

How to check the migration worked

Submit a test form on each new GoHighLevel landing page and verify the contact lands in the correct tag segment.
Confirm the first automation email arrives within 5 minutes and subsequent emails follow the correct delay.
Check the total contact count in GoHighLevel matches your HubSpot export total.
Open a sample of 20 contacts and verify custom fields populated correctly.
Check open and click tracking is working in GoHighLevel by sending a test campaign email.

Troubleshooting

Contacts imported but tags are missing

Check that the Tags column in your CSV is formatted as comma-separated values in one cell per row. If list membership was in a separate column (e.g., "In List: Newsletter"), map it as a tag during import or run a second import for each list.

Emails are landing in spam after migration

Verify your sending domain DNS records in GoHighLevel under Settings and Email Services. All three records (SPF, DKIM, DMARC) must show as verified. Also warm up the new sending domain by starting with lower send volumes for the first two weeks.

Workflow is triggering but emails are not sending

Check the workflow execution log in GoHighLevel. If the email step shows "skipped", the contact may be unsubscribed or the email address may be invalid. Also check that the "From" email address in the workflow is a verified sending address.

Landing page forms are not connecting to my workflow

In GoHighLevel, open the form in the Sites builder and check the form settings. Under "Actions on Submit", make sure the correct workflow is selected. If no workflow appears, publish the workflow first, then reconnect the form.

Frequently asked questions

Can GoHighLevel replace HubSpot Marketing Hub?

For most small businesses and agencies, yes. GoHighLevel covers email marketing, automation workflows, landing pages, forms, and CRM. It lacks some of HubSpot advanced analytics and enterprise features, but for the majority of marketing use cases it does the same job at a lower price.

How much can I save by switching from HubSpot to GoHighLevel?

HubSpot Marketing Hub Professional starts at around $890 per month. GoHighLevel Unlimited is $297 per month. Most businesses that switch save several hundred dollars per month.

How do I export contacts from HubSpot?

In HubSpot, go to Contacts, click All Contacts, then Actions, then Export. Choose CSV and include all properties. For list exports, open each list and use the same export option.

Will my email subscribers stay opted in after the move?

Yes, as long as you mark them as opted-in during import. In the GoHighLevel import step, there is an opt-in acknowledgement field. Check this box only for contacts who gave valid consent, as required by anti-spam law.

Does GoHighLevel have a blog tool like HubSpot?

Yes, GoHighLevel has a blog feature under Sites. It supports categories, tags, and SEO meta fields. It is less feature-rich than HubSpot blog, but covers the basics for most businesses.

How long does a HubSpot to GoHighLevel migration take?

For a typical small business with a few active workflows and a few thousand contacts, plan for two to three days. Larger setups with many lists, workflows, and landing pages can take a full week.