AI & Voice Agents
How to Implement Conversation AI in GoHighLevel Live Chat
By Marnix Geerkens. Published 2024-09-17. Updated 2026-06-02.
GoHighLevel's Conversation AI can now respond to live chat messages, not just SMS or email. You set a workflow trigger on the live chat channel, add a Conversation AI step with the live chat channel selected, and configure branches for different contact intents. The bot handles incoming chats around the clock, collects information, and routes each lead to the right team member.
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Summary. This tutorial walks through building a workflow that activates Conversation AI on GoHighLevel's live chat widget. It covers trigger and filter setup for the live chat channel, configuring the bot's opening question and custom intent branches with keywords, assigning leads to specific users based on their inquiry, and testing the automation with a live chat session to confirm the bot responds correctly.
Steps
Set the workflow trigger to live chat
Create a new workflow and set the trigger to Customer Reply. Under the filter for reply channel, select Live Chat. This scopes the automation to only fire when a new chat widget message comes in.
Add and configure the Conversation AI step
Add a Conversation AI action. Write the opening question the bot will ask when a new chat starts. Scroll to the channel setting and make sure Live Chat is selected, not SMS.
Add intent branches
Create custom branches with keyword triggers for each type of inquiry you handle. For each branch, add a live chat reply with relevant information and assign the lead to the appropriate team member using the assign to user action.
Want the full picture? Read more about GoHighLevel Voice AI and GoHighLevel AI agents.
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Watch it, then build it
Get the full platform free for 30 days
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Frequently asked questions
Does Conversation AI on live chat work outside business hours?
Yes. Because it runs through an automated workflow, it responds any time a message comes in.
Can the bot route different chat topics to different team members?
Yes. Use keyword-based branches and pair each one with an assign to user action.
Is setting up live chat Conversation AI different from SMS?
The workflow setup is similar, but you must select Live Chat as the channel in the Conversation AI step.