Payments & Invoicing

How to Set Up a Stripe Product and Connect It to GoHighLevel

Name: How To Set Up A Product In Stripe And Integrate It With HighLevel
Uploaded: 2019-12-10
Duration: 6 min 20 s
Channel: HighLevel

By Marnix Geerkens. Published 2019-12-10. Updated 2026-06-02.

To sell a subscription through GoHighLevel, you first create the product and pricing plan inside Stripe, then connect your Stripe account to GoHighLevel by entering the publishable and secret API keys under Settings and Integrations. Once the keys are saved, your Stripe products appear as selectable options when you build a funnel order form. GoHighLevel also lets you override the trial period Stripe has set.

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Summary. This tutorial covers creating a subscription product with optional free trial in Stripe's test mode, then connecting that Stripe account to a GoHighLevel sub-account via API keys. It shows how to select the Stripe product inside a GoHighLevel funnel step and set or override the trial period for that product. The workflow applies to any recurring billing scenario including coaching programs, memberships, and retainers.

What you will learn

Create a subscription product with a recurring price in Stripe test mode
Set a free trial period in Stripe and understand that GoHighLevel can override it
Find and copy the Stripe publishable key and secret key
Paste both API keys into GoHighLevel under Settings, Integrations
Select a Stripe product when configuring a funnel order form step
Trigger a webhook after a successful purchase to automate account provisioning

Steps

Switch Stripe to test mode
Log into your Stripe dashboard and toggle on 'View test data' so you can build and test without real charges. Anything you create here can be duplicated in live mode once you are ready.
Create a product in Stripe
Go to Products and click Add product. Enter a clear product name, which is what appears on customer receipts and bank statements. Set your price as a recurring charge, choose the billing interval, and optionally add a free trial period.
Copy your Stripe API keys
Navigate to Developers, then API keys inside Stripe. Copy the publishable key and the secret key. Make sure you are copying the test keys while you are in test mode.
Paste the keys into GoHighLevel
Inside your GoHighLevel sub-account, go to Settings and then Integrations. Find the Stripe section and paste the publishable key and the secret key into their respective fields, then click Save.
Build a funnel and add an order form step
Create a funnel or open an existing one. Add a page and set its step type to include a two-step order form. Save the page so it exists before you configure the product.
Attach the Stripe product to the funnel
Inside the funnel step settings, go to Products. Click Add Product, give it a name, then choose your Stripe plan from the dropdown. The dropdown is populated from your connected Stripe account. Override the trial period here if you want a different length than what Stripe has.
Automate post-purchase actions
Set up an automation trigger on the funnel submission event with submission type set to Sale. Use a webhook action to pass the purchase data to an external tool or to GoHighLevel's own automation to provision access, send a welcome email, or create a sub-account.

Tips

Always build and test in Stripe's test mode first. Duplicate the product in live mode only when the full flow works end to end.
The trial period you set in Stripe can be overridden inside GoHighLevel at the product level, so you do not need to create a separate Stripe product just to test a different trial length.
Name your Stripe product something your customer recognizes, since it appears on their bank statement.