How to Enable UTM Tracking for Email Campaigns in GoHighLevel

Name: How to Enable UTM Tracking for Effective Email Marketing in GoHighLevel
Uploaded: 2024-09-04
Duration: 3 min 54 s
Channel: HighLevel
Description: GoHighLevel can automatically append UTM parameters to every link in your email campaigns, so you can see exactly which campaign drove a click or conversion inside Google Analytics or any other analytics tool. You turn this on once in Email Settings and it applies globally, with per-campaign overrides available at send time.

By Marnix Geerkens. Published 2024-09-04. Updated 2026-06-02.

GoHighLevel can automatically append UTM parameters to every link in your email campaigns, so you can see exactly which campaign drove a click or conversion inside Google Analytics or any other analytics tool. You turn this on once in Email Settings and it applies globally, with per-campaign overrides available at send time.

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Summary. UTM tracking in GoHighLevel adds tracking codes to email links automatically, removing the need to tag each URL by hand. The feature lives under Email Campaigns > Settings > Tracking and supports the three standard parameters (source, medium, campaign) plus unlimited custom ones. You can enable or adjust UTM values when scheduling any individual campaign, keeping full control over how each send is labeled in your analytics platform.

What you will learn

What UTM parameters are and why they matter for email attribution
Where to find the UTM tracking toggle inside GoHighLevel Email Settings
Which parameters are on by default and how to turn on the campaign parameter
How to add custom UTM parameters for advanced tracking needs
How to enable UTM tracking per campaign at send time

Steps

Open Email Campaign Settings
Inside any sub-account, go to Marketing, then Email Campaigns. Click the Settings button in the top-right corner of the page.
Scroll to the Tracking section
In Settings, scroll down to find the Tracking section. You will see a UTM Tracking block that explains what the toggle does.
Enable UTM Tracking
Flip the UTM Tracking toggle on. By default, this activates two parameters: utm_source (set to the email campaign name) and utm_medium (set to 'email'). Both values are editable.
Add the campaign parameter if needed
Expand the Campaign option and choose whether to pass the campaign name, send date, campaign ID, or a custom value. Pick whichever label makes your analytics reports most readable.
Create custom UTM parameters (optional)
Click 'Add custom UTM parameter' to define additional tracking fields. Name them using the utm_underscore convention (for example utm_purpose or utm_term). Avoid including personal or sensitive data in these fields.
Save settings
Click Save. These defaults will apply to every new campaign you send from this sub-account.
Enable UTM tracking per campaign at send time
When scheduling or sending a campaign, scroll to the bottom of the Send/Schedule screen. Toggle on UTM Tracking for that specific send. Click the settings link next to the toggle to review or update the default values without leaving the send flow.

Tips

Keep utm_medium set to 'email' so data in Google Analytics stays consistent with industry conventions.
Never place personally identifiable information (addresses, phone numbers) inside a UTM parameter, as this can trigger spam filters on receiving servers.
Use the campaign name value rather than the campaign ID unless you are running automated reporting that references IDs directly.