Google Review Link: How to Create and Share It

In short

A Google review link sends a customer straight to your review screen, where they tap a star and type. The format is search.google.com/local/writereview with your Place ID attached. Find your Place ID in Google's free Place ID Finder, add it to the link, and test it. Then share it by text, email, or QR code.

• The link format is search.google.com/local/writereview?placeid=YOUR_PLACE_ID.
• Get your Place ID free from Google’s Place ID Finder, then build and test the link.
• Skip the manual work: a free generator builds the link plus a QR code in seconds.

What is a Google review link?

A Google review link is a single URL that opens your review form for the person who clicks it. They do not have to search for your business or scroll to find the review button. The link drops them right on the screen with the five stars, ready to rate you and write a few words.

This matters because every extra step loses people. A customer who is happy will still close the tab if leaving a review takes too long. A direct link cuts the path down to one tap and a short note. More taps mean more reviews, and more recent reviews help you show up in Google’s local map results.

The link uses a fixed format. It starts with search.google.com/local/writereview and carries one piece of your business data, called a Place ID. The Place ID is how Google knows which business the review belongs to. Once that ID is attached, the link works for anyone, anywhere, on phone or desktop.

How do I create a Google review link by hand?

You can build the link yourself in a few minutes. Here is the manual method, step by step. If you would rather not touch any of this, the free generator above does all of it for you.

Is there a simpler share method from Google?

Yes. Google also gives you a short review link from inside your Business Profile, and it skips the Place ID hunt. This is the fastest manual route if you only need the link itself.

Sign in to your Google Business Profile. On the home dashboard, look for the "Get more reviews" or "Ask for reviews" button. Click it and Google shows you a short link that looks like g.page/r/ followed by a code, then /review. Copy that link. It does the same job as the long writereview link, just in a shorter, cleaner form.

The g.page link is great for texting and printing because it is short and easy to read. The longer writereview link is handy when you want to build the link from a Place ID you already have, or when you are wiring it into automation. Both open the same review box.

One thing to know: the g.page short link sometimes changes if Google reworks your profile, so check it now and then. The Place ID method is more stable for long-term use because the Place ID rarely changes.

The shortcut: build the link and a QR code in seconds

Doing all of this by hand is fine once. But if you are setting it up for several businesses, or you just want it done, use the free tool instead.

This saves the back-and-forth with the Place ID Finder and the careful copy-paste that trips people up. You get a clean link and a matching QR code in about the time it takes to type your business name.

Once you have the link, the next job is getting it in front of customers at the right moment. That is where templates and automation come in, covered below.

Where does the QR code come in?

A QR code is just your review link turned into a square pattern a phone camera can read. Point the camera at it, tap the notice that pops up, and the review form opens. It is the in-person version of texting the link.

QR codes shine anywhere a customer is standing in front of you. Print one on the receipt, the invoice, or a small table sign at the front counter. Stick one on the back of a service van or a tradesperson’s clipboard. Add it to a thank-you flyer you leave after a job. The customer scans, the review box opens, and they are typing before they have left.

Keep the QR code big enough to scan easily, at least an inch wide on print, and put a short line next to it like "Scan to leave us a review." The free generator above makes the QR code for you, so you do not need a separate QR tool.

Test any printed QR code with your own phone before you order a batch. A blurry or shrunk code that will not scan is a wasted print run.

Send the link automatically after every job

Having the link is half the battle. The other half is sending it at the right second, every single time, without remembering to. That is where automation beats doing it by hand.

A customer is most likely to leave a review right after a good experience. If you text the link an hour after the job is done, while the work is fresh and they are happy, your reply rate jumps. If you wait three days, the moment is gone. Doing this by hand fails because once the next job starts, the last customer gets forgotten.

GoHighLevel fixes this by sending the review link by text on its own. When a job is marked complete in the pipeline, the platform fires a text with your direct review link attached. The customer taps it, lands on the review form, and types. You set the timing once, like wait two hours after the job closes, and it runs for every customer after that.

Because the review tool lives in the same system as your bookings and pipeline, the timing is automatic. The platform already knows the job is done, so it knows the exact moment to ask. A standalone link cannot do that, because it has no idea when your work is finished.

GoHighLevel runs a 30-day free trial through us, double the standard 14, so you have time to wire up the review text and watch the first reviews roll in before you decide. Plans start at $97 a month and include the CRM, texting, and pipelines that make the automatic timing possible.

If you want help setting it up, thousands of builders trade their review workflows inside RocketLauncher University on Skool. It is a free community at https://www.skool.com/rocketlauncher-university.