RocketLauncher AI

AI and integrations

Webhook Lead Enrichment and Route workflow for GoHighLevel

By Marnix Geerkens. Published 2026-08-01. Updated 2026-08-01.

In short

Webhook Lead Enrichment and Route is one of 30 automated GoHighLevel workflows inside RocketLauncher's free master snapshot library. It fires when a new contact is created in your account and then runs 5 steps on its own, no one at the keyboard. Join RocketLauncher University free to get this workflow and the other 29 in one import.

  • Every new contact triggers a call to an enrichment API, which saves the response and tags the contact. High-value leads get a priority text and a team alert instead of the standard path.
  • Category: AI and integrations.
  • 5 steps run automatically once the trigger fires.
TimeAbout 15 minutes to import and connect
DifficultyBeginner

Before you start

  • Point the enrichment endpoint
  • Map the saved response to a custom value/tag

Step by step

  1. Step 1. The trigger

    A new contact is created in your account.

  2. Step 2. Step 1: Enrich via API

    Sends the data to an outside tool through a webhook: Enrich via API.

  3. Step 3. Step 2: Tag enriched

    Tags the contact: Tag enriched.

  4. Step 4. Step 3: High-value lead?

    Checks a condition and splits into two paths: High-value lead?.

  5. Step 5. Step 4: Priority outreach

    Sends a text message: "Priority outreach."

  6. Step 6. Step 5: Alert team: high-value enriched lead

    Sends your team an internal alert: Alert team: high-value enriched lead.

How to test it worked

Trigger the workflow with a test contact of your own, using a real phone number and email you control.

Watch each step fire in order inside GoHighLevel and confirm the text and email actually arrive.

Check that any tag, opportunity, or task the workflow creates shows up correctly before you send it to a real lead.

Frequently asked questions

Is this workflow really free?

Yes. This workflow is one of 30 inside RocketLauncher University, a free community for people running GoHighLevel. Join with Google or email, no card required, and the whole library is inside.

Do I need to build this from scratch in GoHighLevel?

No. It comes as part of a snapshot you import into your own GoHighLevel sub-account. After import you connect your own phone number, calendar, and custom values, then test it before it goes live.

What do I need to set up before Webhook Lead Enrichment and Route runs?

Before you turn it on: Point the enrichment endpoint. Map the saved response to a custom value/tag.

Related tutorials

All 30 free workflowsBrowse the full master snapshot workflow library by category.Hot Lead Internal and Slack AlertWhen a contact gets tagged hot, this workflow fires an internal notification, pings your team in Slack, assigns an owner, and creates a call task, all at the same time.Survey and NPS RouterWhen a survey comes in, this workflow checks the score. Promoters get asked for a review. Detractors get routed to a recovery alert and a personal call task for your team.AI Appointment Booking BotWhen a lead is tagged for AI booking, this workflow hands them to GoHighLevel's own AI bot to book the appointment, then alerts the team once it is booked.Email Engagement Re-ScoreWhen a contact opens or clicks your email, this workflow tags them as engaged, then, if the contact is not already a client, texts them and alerts a rep while their attention is still on you.