SMS & Phone
How to Create an SMS Message Template in GoHighLevel
By Marnix Geerkens. Published 2023-07-15. Updated 2026-06-02.
GoHighLevel SMS templates let you save frequently used text messages so you can insert them in conversations with a couple of clicks instead of typing the same thing repeatedly. You create them under Marketing, then access them from any conversation thread when you are ready to reply.
Watch it, then build it
Get the full platform free for 30 days
That walkthrough runs on GoHighLevel. Start it free through RocketLauncher and you get 30 days instead of the usual 14, the whole platform unlocked, plus our setup help and a community of thousands of builders in 47+ countries.
30 days, not 14Full platform, nothing held backFree community and setup help
We earn a referral commission if you keep GoHighLevel after the trial. It never changes your price.
Summary. SMS message templates in GoHighLevel are reusable text messages stored under the Marketing tab. You write the message once, save it with a clear name, and then pull it into any conversation from the SMS reply box. Templates support custom values and trigger links, so they can be personalized automatically when sent. They save time on repetitive replies and keep your messaging consistent.
What you will learn
- Create an SMS template inside the Marketing tab
- Use custom values to personalize templates automatically
- Attach files or media to a template via URL
- Insert a saved template into a live conversation
- Edit or delete templates from the template list
Steps
Navigate to Marketing and open Templates
Inside your GoHighLevel sub-account, click the Marketing tab in the top navigation. Then click Templates from the options that appear.
Create a new text template
Click the green Add Template button and choose Add Text Template from the dropdown. This opens the SMS template editor.
Name the template
Give the template a name that describes its purpose, such as 'New Lead Welcome' or 'Appointment Reminder'. A clear name makes it faster to find when you are in a live conversation.
Write your message
Type the message body. Use custom values from the dropdown to insert contact details like first name automatically. You can also add a trigger link if you want to track clicks or send contacts to a specific page.
Attach a file if needed
If the message needs an image or document, attach it directly or paste in a file URL. The preview panel on the right shows how the message will appear when received.
Test and save
Enter a phone number in the test field and send a test version to yourself. Once it looks right, click Save. The template now appears in your template list.
Use the template in a conversation
Go to the Conversations tab and open a contact thread. Choose SMS as the message type, then click the Insert Template icon. Select your template from the dropdown and click Use Template. The message populates the text field ready to send.
Tips
- Name templates consistently so they sort predictably as the list grows.
- Test every template with a real phone number to catch formatting issues before they reach a contact.
- Keep templates short. SMS messages over 160 characters split into multiple segments, which can look awkward.
Related tutorials
Watch it, then build it
Get the full platform free for 30 days
30 days, not 14Full platform, nothing held backFree community and setup help
Frequently asked questions
Where do I find SMS templates in GoHighLevel?
Go to the Marketing tab at the top of the sub-account, then click Templates.
Can templates include the contact's name automatically?
Yes. Use custom values like first name inside the template text and they fill in when sent.
Can I attach images to an SMS template?
Yes. Upload a file or paste a URL in the attachment field when editing the template.
How do I insert a template during a live conversation?
In the conversation, select SMS, click the Insert Template icon, pick your template, and click Use Template.