Funnels & Websites
How to Use GoHighLevel's Prospecting Tool Website Performance Report
By Marnix Geerkens. Published 2024-03-04. Updated 2026-06-02.
GoHighLevel's prospecting tool lets you search for local businesses, pull up their digital health data, and generate a shareable marketing audit report, all without leaving the platform. You can see whether a business has a claimed Google Business Profile, what their website speed looks like, where they are missing directory listings, and how they compare to nearby competitors. It gives you a concrete, data-backed reason to reach out.
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Summary. This tutorial covers using the GoHighLevel agency prospecting tool to research local business prospects, analyze their online health score, review website performance metrics, and share a branded marketing audit report as a lead generation tool. It also shows how to save a prospect and convert them into a GoHighLevel sub-account.
What you will learn
- Search for local businesses by type and location in the prospecting tool
- Read a prospect's company details including Google Business Profile status and conversion rate
- Save a prospect and open their full marketing audit report
- Identify gaps in a business's online presence across listings, reviews, chat, and website speed
- Share a branded marketing audit report link with a prospect as a lead magnet
- Convert a saved prospect directly into a GoHighLevel sub-account
Steps
Open the prospecting tool
From your GoHighLevel agency dashboard, click on Prospecting in the left-hand navigation. The tool loads a search interface along with a local map.
Search for a business type
Type a business category and location, for example 'real estate agents near me', and run the search. A list of local businesses appears alongside their map pins.
Review company details
Scroll through results and look at the quick data for each business: whether their Google Business Profile is claimed, whether they are on WordPress, and their conversion rate. Click a business to expand its details.
Save the prospect and open the audit
Click to save a prospect to your list. GoHighLevel generates a marketing audit report for that business. Open the report to see their online health score.
Analyze the marketing audit
Review the audit sections: directory listing coverage, review response rate, presence of a chat widget, website tech stack, SEO performance, and Core Web Vitals such as page speed and interactivity. Note specific gaps you can address with your services.
Share the report with the prospect
Click Share Report. GoHighLevel generates a unique link to a pre-built landing page version of the audit report. The page includes your agency's contact details and a call to action at the bottom. Send this link to the prospect as an outreach opener.
Convert to a sub-account
If the prospect becomes a client, GoHighLevel lets you convert the saved prospect directly into a new sub-account from within the prospecting tool.
Tips
- Businesses with 0% review reply rates are an easy upsell target for a managed review response service
- Missing directory listings are a gap you can solve by reselling a listings management product
- The shared report link acts as a personalized landing page, so it doubles as a lead magnet without extra design work
Want the full picture? Read more about the GoHighLevel funnel builder.
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Watch it, then build it
Get the full platform free for 30 days
30 days, not 14Full platform, nothing held backFree community and setup help
Frequently asked questions
Is the prospecting tool available on all GoHighLevel plans?
It is available at the agency level, not within individual sub-accounts.
How accurate is the website performance data in the audit report?
It pulls from publicly available signals including Core Web Vitals and listing databases.
Can I prospect for businesses outside my local area?
Yes, search by any location keyword, not just your own city.
Does sharing the report require the prospect to log in?
No, the shared link is a public landing page viewable by anyone with the URL.
Can I brand the shared audit report with my agency's details?
GoHighLevel includes your agency contact information and a call to action automatically.