Customer lifetime value calculator
Customer lifetime value is the profit you expect from one customer over the time they stay. Enter what they buy, how often and for how long. Add the cost to win a customer to compare the two.
Optional. Add it to compare against LTV.
Customer lifetime value
$2,160
Add the cost to win a customer to see the ratio.
This is your own calculation from the numbers you entered. It is not a promise of results.
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How it works
LTV is the purchase value times purchases per year times years, times your profit margin.
Many businesses aim for an LTV at least 3 times the cost to win a customer. Treat that as a common benchmark, not a rule.