Glossary
What Is a Rebill in GoHighLevel?
By Marnix Geerkens. Published 2026-05-28. Updated 2026-05-28.
Rebilling in GoHighLevel is the agency feature that lets you mark up the cost of usage-based services (SMS, email, AI credits, phone calls, and more) and charge clients more than what GoHighLevel charges you, keeping the difference as margin.
In plain English
GoHighLevel charges agencies for usage: each SMS costs a fraction of a cent, each email costs slightly more, AI usage runs on credits, and phone minutes add up. Without rebilling, these costs come straight out of your agency wallet and reduce your margin.
With rebilling enabled, you set a markup multiplier on each service type. You might charge clients 1.5x or 2x what GoHighLevel charges you. GoHighLevel bills you at cost and bills the client at your marked-up rate, from a wallet you fund on the client's behalf or from a Stripe card the client connects.
For many agencies, rebilling turns the usage bill from an expense into a profit line. A client sending 10,000 SMS per month at a markup of 1.5x generates meaningful monthly revenue beyond the subscription fee.
How it works
In Agency View, go to the billing or SaaS settings and enable rebilling. Set the markup percentage for each service type: SMS, email, AI credits, voice calls, and any others GoHighLevel makes available. You can set different markups per service.
Each sub-account has a wallet balance. You add funds to the wallet, and GoHighLevel draws from it as the sub-account consumes usage. With rebilling, GoHighLevel charges the client's wallet at your marked-up rate. The difference between cost and markup stays in your agency wallet.
Frequently asked questions
What is rebilling in GoHighLevel?
Rebilling lets agencies charge clients a marked-up price for usage-based services like SMS, email, and AI. You set the markup, GoHighLevel handles the billing, and you keep the difference.
Is rebilling available on all GoHighLevel plans?
Rebilling is a feature of GoHighLevel SaaS Mode, which is available on the $297 and $497 plans.
Does the client see the GoHighLevel cost or my markup?
The client sees the price you set, not the GoHighLevel wholesale price. GoHighLevel does not reveal its cost to your clients.