Glossary
What Is a Prospecting Tool in GoHighLevel?
By Marnix Geerkens. Published 2026-05-28. Updated 2026-05-28.
The Prospecting Tool in GoHighLevel is a lead-generation feature that lets you search for local businesses by category and location, generate a branded website and SEO audit report, and use that report as a cold outreach opener.
In plain English
The Prospecting Tool pulls data from Google Maps and public web sources to find local businesses in any category and city. You search for "plumbers in Austin" and get a list of businesses with their contact details, review count, average rating, and basic website information.
For each business, you can generate a branded audit report that shows their website speed score, missing SEO tags, review gaps, and other issues a marketing agency could fix. This report is white-labeled with your agency name and logo, so it looks like you prepared it.
Agencies use this tool to book cold outreach meetings. You send the prospect the free audit report and follow up asking if they want help fixing the issues. The report gives the conversation a reason to start and positions you as the expert who already knows their problems.
How it works
Open the Prospecting Tool from the Agency View dashboard. Enter a business category and a city. GoHighLevel pulls a list of matching businesses. Click on any business to generate an audit report. The report pulls live data and takes about a minute to run.
You can share the report with the prospect directly via a link or download a PDF. The report includes your agency name, logo, and contact information. You configure the white-label settings once, and all reports carry your branding automatically.
Frequently asked questions
What is the Prospecting Tool in GoHighLevel?
The Prospecting Tool lets agencies search for local businesses, generate branded audit reports showing their marketing gaps, and use those reports as cold outreach openers.
Is the Prospecting Tool available on all plans?
The Prospecting Tool is available on the $297 and $497 GoHighLevel plans. It is part of the agency-level features.
Can I white-label the audit reports?
Yes. The reports carry your agency name, logo, and contact information. You set this up once in your agency settings and all reports use your branding.