Glossary
What Is a Missed Call Text Back in GoHighLevel?
By Marnix Geerkens. Published 2026-05-28. Updated 2026-05-28.
Missed Call Text Back in GoHighLevel is an automated feature that sends a text message to anyone who calls your business and does not get answered, so the lead hears from you within seconds even when nobody picks up.
In plain English
Most businesses lose leads to voicemail. A person calls, gets no answer, and calls the next business on the list. Missed Call Text Back stops that from happening. When GoHighLevel detects a missed call on your LC Phone number, it automatically sends the caller a text within seconds.
The text typically says something like "Hey, sorry we missed your call. How can we help?" This keeps the conversation going in a channel where people actually respond. The contact replies by text, the message lands in the GoHighLevel Conversations inbox, and your team picks it up from there.
For small businesses and agencies serving local clients, Missed Call Text Back is one of the fastest-to-deploy and highest-impact features in GoHighLevel. It is a two-minute setup and it recovers leads that would otherwise be lost.
How it works
Go to the sub-account settings and find the Missed Call Text Back section. Write your message and toggle it on. GoHighLevel monitors your LC Phone number for missed calls. When a call is not answered within a set number of rings, the system fires the text to the caller's number.
You can also turn this into a full automation by connecting it to a workflow. The missed call becomes a trigger and the workflow handles the follow-up: send the text, wait for a reply, route them to a live chat or an AI agent.
Frequently asked questions
What is Missed Call Text Back in GoHighLevel?
It is a feature that automatically sends a text to anyone who calls your business and does not get an answer. The text arrives within seconds and keeps the lead engaged instead of losing them to a competitor.
Can I customize the text message for Missed Call Text Back?
Yes. You write the message yourself in the sub-account settings. You can include custom values like the business name and phone number.
Does it work with all phone numbers?
Missed Call Text Back works with GoHighLevel LC Phone numbers. If you are forwarding calls to an external number, the feature may not detect the missed call.