Glossary
What Is a Custom Branded App in GoHighLevel?
By Marnix Geerkens. Published 2026-05-28. Updated 2026-05-28.
A Custom Branded App in GoHighLevel is a mobile app for iOS and Android that carries your agency's name, logo, and colors, built on top of GoHighLevel's mobile infrastructure, so your clients have a branded app in the App Store and Google Play.
In plain English
GoHighLevel has its own mobile app for managing contacts, conversations, and calendars on the go. The Custom Branded App is the white-label version. Instead of "GoHighLevel" in the app stores, your clients find and download your app by your name.
This is a premium add-on available on the $497 plan or as a paid upgrade. GoHighLevel builds the app using your name, logo, and color scheme. They publish it to the Apple App Store and Google Play under your developer account or through a GoHighLevel managed account.
For SaaS Mode users, the Custom Branded App completes the full white-label stack. Clients see your brand on the web dashboard, in emails, on the mobile app, and never see a GoHighLevel logo. This is how you build a software product that feels completely yours.
How it works
You request the Custom Branded App through your GoHighLevel agency settings or through GoHighLevel support. You provide your logo, app name, primary color, and App Store assets. GoHighLevel builds the app and submits it to the app stores on your behalf.
The app connects to GoHighLevel's backend just like the standard app, but it is branded as yours. Updates to the GoHighLevel mobile app roll out to your branded app automatically through GoHighLevel's build pipeline.
Frequently asked questions
What is a Custom Branded App in GoHighLevel?
It is a white-labeled mobile app for iOS and Android that uses your agency name and branding instead of GoHighLevel's. Clients download it from the app stores and use it to manage their account.
Which GoHighLevel plan includes the Custom Branded App?
The Custom Branded App is available on the $497 per month plan. It can also be added to lower plans for an additional fee.
Do I need an Apple Developer account?
Typically yes. To publish the app under your name in the App Store, you need an Apple Developer account ($99 per year). GoHighLevel can guide you through the setup.