Feature
GoHighLevel Email Marketing: What It Does and How to Use It
By Marnix Geerkens. Published 2026-05-28. Updated 2026-05-28.
In short
GoHighLevel includes a full email marketing suite: a drag-and-drop email builder, one-time broadcast campaigns, automated drip sequences inside Workflows, and deliverability infrastructure through LC Email (built on Mailgun). You pay per email sent on top of your base plan. All plans include email marketing.
- Available on all plans: Starter ($97/mo), Unlimited ($297/mo), Pro ($497/mo)
- Usage-billed per email sent through LC Email
- Includes campaign builder, drip sequences, templates, and open/click tracking
What GoHighLevel Email Marketing includes
GHL email marketing covers two modes: one-time campaigns and automated sequences.
Email campaigns (broadcasts) are one-time sends to a list or a smart list. You build the email in the drag-and-drop editor, choose the audience, schedule the send, and GHL delivers it. Open rates and click rates appear in the campaign report.
Automated email sequences run inside Workflows. Every time a trigger fires (form submitted, appointment booked, tag added), the workflow can send a sequence of emails over days or weeks. You define the timing and content of each email in the sequence.
The email builder is drag-and-drop. You add rows and content blocks (text, image, button, divider, footer) and arrange them. You can save email templates and reuse them across campaigns.
Personalization uses custom values and contact fields. Use {{contact.first_name}} in a subject line and GHL replaces it with each contact first name before sending.
LC Email and deliverability
LC Email is the GHL sending infrastructure built on Mailgun. When you send through LC Email, GHL manages the SMTP relay, bounce handling, and unsubscribe compliance.
For better deliverability, set up a dedicated sending domain. This means adding DNS records (SPF, DKIM, DMARC) to a subdomain you own (like mail.yourdomain.com). GHL walks you through the setup in the Settings area. Dedicated domains consistently outperform shared sending infrastructure for inbox placement.
GHL also supports connecting your own SMTP provider (Gmail, SendGrid, Mailchimp Transactional, Postmark) if you prefer to use a different email infrastructure.
How to send an email campaign in GoHighLevel
Go to Marketing, then Email Campaigns, and click Create Campaign.
Choose the audience: a static list, a tag, a smart list, or all contacts. Exclude unsubscribers (GHL does this automatically for opted-out contacts).
Build the email. Use a template or start blank. Add your subject line, preview text, and body content.
Schedule the send or send immediately. GHL shows a preview of estimated deliveries.
After the campaign sends, check the report for opens, clicks, bounces, and unsubscribes.
GHL Email Marketing vs Mailchimp and ActiveCampaign
Mailchimp starts free but charges by contact count and gets expensive as your list grows. ActiveCampaign starts at $15/mo and is strong on automation and CRM integration.
GHL email is usage-billed per email, which is cheaper than list-based pricing at moderate send volumes. And it is already inside the same platform as your CRM, SMS, funnels, and workflows, so there is no integration to maintain.
ActiveCampaign has more advanced automation logic and a better visual automation builder than GHL Workflows for email-heavy use cases. GHL is the better choice if you need email plus CRM plus SMS plus voice all in one platform.
Frequently asked questions
How much does GoHighLevel email marketing cost per email?
GHL charges per email sent through LC Email. Rates are fractions of a cent per message. The exact rate is in your GHL billing dashboard under LC Email usage. Costs are low for typical business send volumes.
Does GoHighLevel have email templates?
Yes. GHL includes a template library in the email builder. You can also save your own templates and reuse them across campaigns.
Can I track email opens and clicks in GoHighLevel?
Yes. GHL tracks open rates, click rates, bounces, and unsubscribes for every campaign and shows them in the campaign report.
Can I send email sequences automatically in GoHighLevel?
Yes. Build a Workflow with an email trigger and add email actions with Wait steps between them. The workflow sends the emails in sequence automatically.
Does GHL handle email unsubscribes automatically?
Yes. GHL adds an unsubscribe link to every email by default. When a contact clicks it, they are marked as opted-out and excluded from future campaigns.
Can I use my own email provider with GoHighLevel?
Yes. You can connect a custom SMTP provider in GHL settings. This lets you use SendGrid, Postmark, or any other provider instead of LC Email.