GoHighLevel Social Planner: What It Does and How to Use It

In short

GoHighLevel Social Planner is a built-in social media scheduling tool. You write a post, select your social accounts, pick a publish time, and GHL posts it automatically. You can manage Facebook Pages, Instagram Business accounts, LinkedIn Company pages, Google Business Profile, Twitter/X, and TikTok from one calendar view inside GHL.

• Available on all plans: Starter ($97/mo), Unlimited ($297/mo), Pro ($497/mo)
• No extra cost for Social Planner; social publishing is included in all plans
• Supports Facebook, Instagram, LinkedIn, Google Business Profile, Twitter/X, TikTok

What GoHighLevel Social Planner does

Social Planner is a content scheduling and publishing tool inside GoHighLevel. You connect your social accounts and then create posts from inside GHL. The posts publish to the selected platforms at the time you schedule.

The calendar view shows all scheduled posts across all platforms in one timeline. You can see what is going out each day, drag posts to reschedule them, and spot any gaps in your content schedule.

You write the post in GHL and can attach images or videos. Some platforms (Instagram, TikTok) require a mobile notification to publish because of API restrictions, so GHL sends you a push notification to complete the post.

Content AI integration: GHL can help you draft post copy using AI. Give it a topic and a tone and it generates a draft you can edit before scheduling.

Supported social platforms

Facebook: publish to Facebook Pages (not personal profiles). Schedule posts, images, and videos.

Instagram: publish to Instagram Business accounts. Single images, carousels, and Reels (some formats require the mobile publish notification).

LinkedIn: publish to LinkedIn Company pages.

Google Business Profile: post updates directly to your Google Business listing. Useful for local SEO, as GBP posts appear in Google Search and Maps.

Twitter/X: schedule tweets to your connected X account.

TikTok: schedule TikTok videos. Posting often requires the mobile notification due to TikTok API limitations.

How to use Social Planner for agency clients

Each GHL sub-account has its own Social Planner. Agencies connect each client social accounts to their respective sub-account. You manage all clients from your agency view.

Social Planner replaces standalone tools like Buffer and Hootsuite for agencies that are already on GHL. It covers basic scheduling at no additional cost, so you are not paying $25 to $99/mo for a separate tool.

For agencies offering social media management as a service, Social Planner is the operational backbone: you create content in GHL, schedule it across all client platforms, and track it in the content calendar.

GHL Social Planner vs Buffer and Hootsuite

Buffer starts at $6 per channel per month. Hootsuite starts at $99/mo for basic plans. Both are dedicated social scheduling tools with more analytics and team collaboration features than GHL Social Planner.

GHL Social Planner covers the core scheduling workflow at no extra cost if you are already on GHL. It does not have the analytics depth of Buffer or the approval workflows of Hootsuite.

For agencies who primarily need to schedule posts (not do deep analytics), GHL Social Planner eliminates the need for a separate tool. For agencies doing serious social media management with reporting and team review workflows, a dedicated tool may still be worth the cost.

Frequently asked questions

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