Nurture and reactivation
Cold Lead Reactivation workflow for GoHighLevel
By Marnix Geerkens. Published 2026-08-01. Updated 2026-08-01.
In short
Cold Lead Reactivation is one of 30 automated GoHighLevel workflows inside RocketLauncher's free master snapshot library. It fires when a contact gets tagged (marked cold) and then runs 5 steps on its own, no one at the keyboard. Join RocketLauncher University free to get this workflow and the other 29 in one import.
- When a contact is marked cold, this workflow sends a quick email and text to re-engage them, then alerts the team to call if the contact stays silent for three days.
- Category: Nurture and reactivation.
- 5 steps run automatically once the trigger fires.
Before you start
- Decide the cold tag
- Set offer_link
Step by step
Step 1. The trigger
A contact gets tagged (Marked cold).
Step 2. Step 1: We miss you
Sends an email: "We miss you."
Step 3. Step 2: SMS nudge
Sends a text message: "SMS nudge."
Step 4. Step 3: Wait 3 days
Pauses the workflow before continuing: Wait 3 days.
Step 5. Step 4: Still silent?
Checks a condition and splits into two paths: Still silent?.
Step 6. Step 5: Alert team: cold lead to call
Sends your team an internal alert: Alert team: cold lead to call.
How to test it worked
Trigger the workflow with a test contact of your own, using a real phone number and email you control.
Watch each step fire in order inside GoHighLevel and confirm the text and email actually arrive.
Check that any tag, opportunity, or task the workflow creates shows up correctly before you send it to a real lead.
Frequently asked questions
Is this workflow really free?
Yes. This workflow is one of 30 inside RocketLauncher University, a free community for people running GoHighLevel. Join with Google or email, no card required, and the whole library is inside.
Do I need to build this from scratch in GoHighLevel?
No. It comes as part of a snapshot you import into your own GoHighLevel sub-account. After import you connect your own phone number, calendar, and custom values, then test it before it goes live.
What do I need to set up before Cold Lead Reactivation runs?
Before you turn it on: Decide the cold tag. Set offer_link.
