Nurture and reactivation
Birthday Delight workflow for GoHighLevel
By Marnix Geerkens. Published 2026-08-01. Updated 2026-08-01.
In short
Birthday Delight is one of 30 automated GoHighLevel workflows inside RocketLauncher's free master snapshot library. It fires when it is a contact's birthday and then runs 3 steps on its own, no one at the keyboard. Join RocketLauncher University free to get this workflow and the other 29 in one import.
- On each contact's birthday, this workflow sends a warm text and email with a small gift offer, no manual tracking required.
- Category: Nurture and reactivation.
- 3 steps run automatically once the trigger fires.
Before you start
- Ensure birthdays are on contacts
- Set offer_link
Step by step
Step 1. The trigger
It is a contact's birthday.
Step 2. Step 1: Happy birthday
Sends a text message: "Happy birthday."
Step 3. Step 2: Birthday email
Sends an email: "Birthday email."
Step 4. Step 3: Tag birthday-sent
Tags the contact: Tag birthday-sent.
How to test it worked
Trigger the workflow with a test contact of your own, using a real phone number and email you control.
Watch each step fire in order inside GoHighLevel and confirm the text and email actually arrive.
Check that any tag, opportunity, or task the workflow creates shows up correctly before you send it to a real lead.
Frequently asked questions
Is this workflow really free?
Yes. This workflow is one of 30 inside RocketLauncher University, a free community for people running GoHighLevel. Join with Google or email, no card required, and the whole library is inside.
Do I need to build this from scratch in GoHighLevel?
No. It comes as part of a snapshot you import into your own GoHighLevel sub-account. After import you connect your own phone number, calendar, and custom values, then test it before it goes live.
What do I need to set up before Birthday Delight runs?
Before you turn it on: Ensure birthdays are on contacts. Set offer_link.