How to Set Up Missed Call Text Back in GoHighLevel

In short

Missed call text back sends an automatic text to anyone who calls and does not get through. In GoHighLevel you connect a phone number, build a workflow with a Missed Call trigger, write a short reply, and turn it on. Setup takes about 30 minutes. A missed call becomes a text conversation instead of a lost lead, which is the simplest automation that pays for itself.

Time

About 30 minutes

Plan required

Any GoHighLevel plan ($97/mo and up); SMS billed by usage

Difficulty

Beginner

You need first

A GoHighLevel account with a connected phone number; A2P 10DLC brand and campaign registration approved; A business phone number that can forward to voicemail

Step 1: Connect a phone number and register A2P

In GoHighLevel, set up an LC Phone number or connect your existing number. Then register your brand and campaign for A2P 10DLC so your texts are not blocked by carriers in the United States.

Wait until the A2P registration shows approved before you go live. This is the one step people skip, and it is why their texts never arrive.

Step 2: Create the missed call workflow

Go to Automation and create a new workflow. Add the trigger called Customer Replied or, more precisely, the Missed Call or Call Status trigger set to fire when a call is missed or goes to voicemail.

Name the workflow clearly, like Missed Call Text Back, so anyone on your team knows what it does.

Step 3: Write the auto-reply text

Add an SMS action with a short, friendly message. Something like: Sorry we missed your call. How can we help? Reply here and we will get right back to you.

Keep it human and include a clear way to opt out. This text should feel like a person reaching out within seconds, not a robot.

Step 4: Route replies to your inbox

When the caller texts back, the conversation lands in the GoHighLevel inbox. Add a notification action so you or your team gets pinged to reply fast.

For higher volume, add an action that creates an opportunity in a pipeline so every missed call is tracked until it is handled.

Step 5: Set quiet hours and turn it on

Set quiet hours so the auto-text only fires during reasonable daytime windows, or let it run all day if your business takes calls around the clock.

Publish the workflow and set it to live. Confirm the toggle is on, because a saved but unpublished workflow will not fire.

How to test it worked

Call your business number from a different phone and let it ring out to voicemail. Within a few seconds you should get the auto-reply text on the calling phone.

Reply to that text and confirm the conversation shows up in the GoHighLevel inbox and that you get the notification. If you added a pipeline step, check that an opportunity was created for the missed call.

Troubleshooting

The RocketLauncher link gives you a 30-day free trial. The standard GoHighLevel signup is 14 days.

Frequently asked questions

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