What Is a Funnel Builder in GoHighLevel?

In plain English

The Funnel Builder is GoHighLevel's version of what tools like ClickFunnels and Leadpages do. You build a series of pages that move a visitor through a sequence: an opt-in page captures their email, a sales page pitches the offer, an order form takes their payment, and a thank-you page confirms the purchase.

Each page is built by dragging elements onto a canvas: text blocks, images, video embeds, countdown timers, forms, order forms, and buttons. You configure each element and style the page with your brand colors. No coding is needed.

Funnels in GoHighLevel are connected. When a visitor opts in on step 1, GoHighLevel creates a contact record and can automatically start a workflow. The order form connects to GoHighLevel payments. Everything stays inside one platform.

How it works

Create a new funnel from the Sites section of a sub-account. Add steps (pages) to the funnel, name each one, and open the page editor. Drag elements onto the canvas and configure them. Publish the funnel and GoHighLevel gives it a URL on your connected domain.

Each step in the funnel can redirect to the next step automatically on form submission or button click. You set the redirect in the step settings. GoHighLevel tracks how many visitors hit each step and how many convert, so you can see the funnel drop-off.

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