GoHighLevel funnels

In short

A funnel in GoHighLevel is a sequence of web pages designed to move a visitor toward one specific outcome, usually a purchase, a booked call, or a form submission. Each page has one job. Unlike a regular website where visitors can wander, a funnel removes all distractions and guides people step by step. GoHighLevel's funnel builder is included in all plans. You can build from scratch or start from a template.

How funnels work in GoHighLevel

A funnel has at least two pages: an opt-in page and a thank-you page. Most funnels also include an order page, an upsell, a confirmation page, or some combination of these.

When a visitor fills out a form on a funnel page, GoHighLevel creates a contact record automatically and can start a workflow. The lead is captured in your CRM without any manual work.

Funnel builder features

The drag-and-drop builder lets you add sections, columns, text, images, countdown timers, video embeds, forms, and buttons. You can edit on desktop or mobile view separately so the page looks right on both.

You can set up split tests (A/B tests) to compare two versions of a page and let GoHighLevel automatically send more traffic to the winner.

Funnels vs websites in GoHighLevel

GoHighLevel has both a funnel builder and a website builder. Funnels are best for campaigns with one goal: capture a lead or make a sale. Websites are better for general information, multiple pages, and blog content.

Many businesses run both: a multi-page website as their main web presence and dedicated funnels for each offer or ad campaign.

Frequently asked questions