Glossary
GoHighLevel forms and surveys
By Marnix Geerkens. Updated 2026-05-28.
In short
Forms in GoHighLevel capture lead information: name, email, phone, and any custom fields you need. Surveys go further by presenting questions one at a time with branching logic, ideal for qualification or research. Both create contact records in the CRM automatically when submitted and can trigger workflows. Forms embed into funnels, websites, or anywhere you put a code snippet. Surveys are usually hosted on their own page.
Forms
A form in GoHighLevel is a standard lead capture tool. You drag and drop fields: first name, last name, email, phone, dropdown menus, checkboxes, and custom fields you have created. You style it to match your brand.
Forms submit to GoHighLevel and create or update a contact record. The submission triggers any workflow that uses "form submitted" as its entry event. You can also redirect the visitor to a thank-you page after they submit.
Surveys
Surveys present one question at a time, like a Typeform-style experience. They are better for longer intake forms or qualification questionnaires where you want the person to stay engaged question by question rather than seeing a full form at once.
Surveys support branching logic: if the answer to question 2 is "yes", show question 3a. If "no", show question 3b. This lets you build smart qualification funnels that only ask relevant questions.
Using submissions in workflows
Every form and survey submission is tied to a contact. The data from each field lands in the corresponding contact field in the CRM. Workflows use this data to personalize follow-up, route leads to the right team member, or make decisions in automation logic.
Frequently asked questions
What is the difference between a GoHighLevel form and survey?
A form shows all fields at once, like a typical web form. A survey shows one question at a time with optional branching logic. Forms are better for short lead capture. Surveys work better for longer intake or qualification sequences.
Can I embed a GoHighLevel form on my website?
Yes. Every GoHighLevel form has an embed code snippet you paste into any website or page builder. The form submits to GoHighLevel and creates a contact record.
Do GoHighLevel forms connect to workflows?
Yes. "Form submitted" and "Survey submitted" are workflow triggers. When a submission comes in, the workflow fires automatically for that contact.
Can I create multi-step forms in GoHighLevel?
Yes. GoHighLevel forms support multiple pages. You can split a long form into steps so the visitor completes one page before moving to the next, which typically increases completion rates.